subject: Email Marketing for Local Business [print this page] Email Marketing for Local Business Email Marketing for Local Business
Do you do email marketing for local business? How long has it been since you wrote a letter to a prospect those who have not bought a single thing from you?
This is quite understandable. The cost of sending out mailers, flyers or even a simple letter as part of a marketing for local business campaign is not cheap. Besides, the logistics involved in keeping in touch with a customer base and, more importantly, potential customer base can be overwhelming.
Moreover, aside from the cost factor of about .65c per mail piece, the process of building the database in the first place, i.e., collection of names and address, uploading and updating the data from time to time plus the time to actually compose the mailing pieces to contain offers, promos and other reasons to send the mailer in the first place takes time, effort and especially money.
That is not the case for email marketing for local business.
For minimal investment and little time and effort, you can keep in touch with your prospective customers and also include long-time customers to let them know what it is that you are offering to them. You can do this marketing for local business on any day of the week or any week of the month, depending on your buying cycle; anything less than a monthly contact is a waste of your time and your customers' time.
Think about how most small businesses invest a fortune in print media advertising just to bring a customer in the door. What if that customer leaves without making a purchase, the same business will have to spend another small fortune to invest in the next print media campaign to bring them back in the door again.
However, if you could get your customers' permission to follow up with them in the coming months or offer to them specials or promos without having to spend at least $15,000 every time, wouldn't that be a better idea?
The key is to get your customer's permission first in exchange for special offers and unique benefits. Always remember that if you are busy, so too, are your customers.
