subject: Comments: Internationalization Of Chinese Enterprises Need To Have The Five Elements - International [print this page] With With
Market economy
Continues to mature, China has grown up the advantages of a group of influential business, but their advantage is only reflected in the domestic market, killing the East fight the West, and those who summon wind and rain in the international market
TNC
Comparison, it seems quite weak. Although they are eager to expand into global markets go, but the face of surging tide of globalization, the total feel not sure, do not know where in serious, do not know how to rebound from that difficult step.
Synthesis of various factors, you can feel the advantages of Chinese companies to become comfortable in the international logistics market
Multinational corporations, at least with five elements: one of the elements: whether in a particular area has a mature or advanced technology. The advantages of Chinese companies have plenty of cheap labor, while only mature or advanced technology can best play to the advantage of cheap labor, and that this advantage into
Competition
Force. China's household electrical appliance enterprises in China may be the most competitive businesses, their success is due to their mature technology and cheap labor for a good integration, and thus form a relatively leading competitiveness. They do not grasp the leading home appliance industry core technology, but successful, and striding to the world.
, Of course, has a mature technology that allows businesses to obtain certain profit through scale, but leading technology enables companies to earn high profits. Currently many Chinese enterprises profit from cheap labor alone is neither master the basic skills of the industry, but do not have the industry's leading technology, such as businesses, even large-scale and then not have a sustainable competitive edge.
Factor two: whether the property has a reasonable structure and management
Operation
Mechanism. Real market competition mechanism is built on sound ownership structure and management operating system on top, they can greatly enhance their ability to resist risks and improve the competitiveness of enterprises. Only the property rights structure is reasonable, and it is easy to form an effective regulatory mechanism. In this regard, Chinese enterprises due to institutional and other factors, there is still a long way to go.
China, most enterprises, whether state-owned
Capital
Holding companies, or companies controlled by private capital, have a serious "Big Stock" phenomenon. Contrast, the vast majority of multinational corporations worldwide, mostly because there are reasonable diversification of ownership structure and standardized mechanism for companies operating before birth and lasting strengthening its international competitiveness.
Therefore, Chinese enterprises, if we must focus on long-term development, it must be able to realistically study the structure and operation mechanism of corporate stock, starting with the concept of modern companies transform their world outlook, and then transform their businesses.
Factor of three: whether strong worldwide resources capacity. With the rapid development of global economic integration, to maximize the advantages of using global resources to become multinational companies gain a competitive advantage in an important way. Worldwide allocation of human and capital resources, purchasing raw materials, quality and efficiency is to a large extent determine the value of the final product and business competitiveness. Therefore, in the global allocation of resources to become multinational corporations on the most important means of strategic options and strategies.
The same time, the global allocation of resources, but also a better break
Trade barriers
Make the product more easily into the international market, China's dominant enterprises to multinational corporations in order to develop this global resource allocation capability is essential.
, Of course, the reason why the Western multinational companies worldwide with powerful resources capacity, with a strong and influential enough to produce strong government support are inseparable, and the Chinese Government global influence, control remains to be further enhanced.
The fourth factor: whether to grasp, control and operations in international marketing experience and capabilities. To go abroad, they are bound to face a complex international environment, how to deal with foreign governments, how to deal with competitors, how to find a partner and with good cooperation, how to adapt to different national habits, cultural characteristics, religious background and legally binding and so on, all of which a company can effectively control the international market expansion and an important condition, if you do not have the ability and experience in these areas rush to expand the international market is likely to be wasted.
To
TCL
Schneider acquired the German example, TCL see is Schneider
Brand
Value, but the image of Schneider in Germany is a conservative society, constantly bankruptcy resale of the private sector, not as TCL advanced products, if labeled Schneider TCL's sophisticated brand of TV to sell in Germany, the Germans knew It can not, because Schneider could not produce the product.
Therefore, a well-known economists in Germany, with its access to the German market by Schneider, TCL might as well use its own brand.
, Of course, grasp, control and logistics experience and capability in international markets, can be formed between not happen overnight, multinational corporations is the accumulation of many years to reach the current level of Chinese enterprises in this regard not only the existing capacity is also very weak, but also recognized the importance of this issue lack of willingness and ability of the international market are not enough, this is a lot of competitive enterprises in China to face the current international market one of the major miscues.
Factor of five: whether to adapt to globalization, a reasonable operating
Talent
Structure. In today's highly globalized economy, competition between enterprises in large part due to competition in human resources, talent has become the first capital resources, regardless of a company's advantages in other ways, if not enough talent preparation, there is no reasonable personnel structure will eventually fail. Transnational corporations rely on its strong capital, good working environment, competitive salary and scientific management mechanism to absorb a lot of talent talents, which they can dash in the international market of capital.
Although Chinese companies are beginning to recognize the importance of talent, but not enough, the introduction of talent, training, use and
Excitation
Compared with multinational companies such as there is a considerable gap, in particular international human resources is inadequate preparation, which will become the dominant enterprise development as a significant obstacle to multinational companies.
