subject: Online Marketing Guide - How to Succeed With Your Online Marketing Business [print this page] Online Marketing Guide - How to Succeed With Your Online Marketing Business
At the beginning many people that are new to online marketing get overexcited and decide to skip the learning process, and go directly into choosing a product to promote.
Even though this approach may generate some income, it will never compare to the amount of money that could be produced if following the procedure a campaign must have. Therefore, it is important to take a moment to learn how to create a successful campaign before trying to promote a product.
As an old saying goes: do what is already working.
In other words, learn the basics and work with them, and as the business progresses you may find your own style. At that moment you may begin changing a few things and decide to do things another way, but the basic knowledge/structure is what will allow you to do that.
Moving on to the actual purpose of this article, a short guide on how to succeed with online marketing is shown below.
First of all, you must know that the basic procedure of online marketing consists of (at least) 5 steps:
Choosing a niche
Researching what are the niches needs and desires
Choosing a product to satisfy those needs
Promoting that product
Get feedback to improve the campaign
Now that you know what are the basic steps needed in order to create a successful campaign, it is time to explain each of these a bit more.
- The reason why you must choose your niche first is because it becomes easier to find a product that satisfies a niches needs/desires and promote it based on that, than choosing a product and then looking for a niche that needs/wants it.
- Doing research on you niches desires and needs, will help you with your product as explained before. But also, it is important since people buy products for two reasons, either they NEED something, or they WANT something.
- Choosing a product is a very important task, since it must be one that satisfies the clients needs/desires, is at an affordable price for them, and at the same time is reliable.
- There are free and paid ways to promote a product. Since there are too many free ways to promote a product, here are a few: article writing, blog posting, forum writing, social networks, etc
- Finally it is important to get feedback on how your site is performing through web analyzers, reviews, and other tools.
