subject: Consumer Electronics: Active Restructuring To Achieve Sustainable Development - Changhong Color Tv, [print this page] Sichuan Changhong Vice President Wu Yingjian Electric Co., Ltd.
Seize the opportunity to promote the transformation of TV industry
Currently, we are faced with three major opportunities, flat transformation, digital, and policy opportunities. Transformation of the opportunities in the flat,
Flat Panel TV Enter the market, with the ability to enhance our consumer spending, flat panel TV sales continue to grow, the proportion of large-size products increased.
Opportunities in the digital context, the rapid development of broadband access, networking is becoming a standard television to support the consumption of Internet video
Electronic Equipment shipped worldwide from 2009 to 2013 to nearly 5-fold. "Service + Operation + Terminal" three screen service business into a new business model, content integration platform gradually. Birth network platform business model into high-speed development period.
The opportunities in the policy, as of November, Changhong
Bringing home appliances Product sales of 4,142,700 units, up 263.9 percent. Changhong bringing home appliances sales rose from 8% in 2008 to 28%. Color TV, refrigerator,
Mobile Sales among the various categories were ranked first, second and third. As of November, Changhong color TV "
TM to "The new machines sold 133,000 units, sales amounted to 556 million yuan, including refrigerators sold 42,000 units, sales amounted to 125 million.
This year, Changhong, based on coordinate development strategies: the first is to enhance the value of TV content products, into the key components to cultivate core competence. The second is to industrial restructuring, the traditional end-user companies
Communicate Capacity and a lack of information, Changhong in the Mainland, the insufficient level of local industries supporting, through the adjustment of industrial structure to improve the digital capability, allows optimization of industrial structure is more complete. The third is to conduct business model innovation, Changhong trading patterns from discontinuous to continuous changes in trading patterns, from end to end system integration direction, from end to end systems integration to further alliances with content providers.
Changhong to take in the flat panel display development strategy is: First, the development of
PDP (Plasma). Changhong's PDP an investment 675 million U.S. dollars, started construction in April 2007, March 2009 production; by Hong Ou PDP screen machine in April 2009 listing, the current module pass rate of 90% lighting and integrated yield 85%; led PDP R & D, components, materials and key equipment, localization, upgrade the comprehensive competitiveness of PDP industry.
Second, enter the OLED (organic light-emitting diode). Changhong invested 600 million yuan as the company set up to enter the OLED industry, rainbow, grasp the PM product production process, complete AMOLED2.6-7.6 sample development, master a number of key technology and intellectual property rights; to rely on construction in Sichuan as OLED National Rainbow local governments to build engineering laboratory.
Third, involved in LCD (liquid crystal). Changhong invested 49 million yuan and the establishment of a long intellectual AU Optoelectronics, engaged in production of LCD modules to fully consider the modular localization of components, integrated design and manufacturing standards. The first phase of plans to build four glass substrate and backlight module assembly line, compatible with 26-55 inch production, annual production capacity of 3.6 million. The project began construction in June this year, mass production in September, with implementation for the company.
Addition to efforts to develop the enterprises themselves, the Changhong TV industry want the government to create a favorable environment for development. In the flat panel display, the hope that the Government continue to increase PDP, OLED special support for basic research, the flat panel display device as a national major project for support; continue to support the construction of upstream industrial chain materials, devices.
In Internet television, I hope the Government on the Internet the key to digital TV technology, content platform for building the implementation of specific support and guidance; support traditional analog television to the Internet, digital TV transition.
In the industry, the hope that the Government of the PDP panel and module, LCD module manufacturing enterprises in import tariffs and corporate income tax support; of the Internet on television to support policy.
