subject: Fort Myers Volvo xc70 dealers expecting new hatchback in 2012 [print this page] Fort Myers Volvo xc70 dealers expecting new hatchback in 2012
Volvo has always been among my top brands in the auto industry. Unfortunately, it looks like the auto giant has taken a bit of a dip in the sales standings. When your company is hurting, you have to take to new measures. You have to do your best to change it up, and Fort Myers Volvo XC70 dealers understand that the time is ripe for a change. This is America, and American industry loves companies that think outside the box. So what exactly does Volvo have up its sleeve? Well, the popularity of the hatchback in Europe is slowly spreading to the United States. In order to redefine your brand, you have to redefine your products. That's the first step, at least, and Volvo is already launching into that territory. For the next model year, Volvo is planning on rolling out a Golf-size five-door hatchback. As a driver, I'm the kind of guy who looks for utility before anything else, so I can expect the new hatchback will be right up my alley. Fort Myers 2011 S80 drivers might even be tempted to give the new model a test run in 2012.
With the line extension, Volvo will get a nice taste of a segment of the market that was closed to them beforehand. And that isn't all the marketing team at Volvo is doing to get things in shape. Fort Myers Volvo XC70 dealers are watching headquarters closely, where the company is trying to unify the brand in a way that we haven't seen in awhile. According to new CEO Stefan Jacoby, "The first project is to define what the brand stands for. In the Volkswagen Group [Jacoby previously headed up Volkswagen of America], everyone knew what each individual brand meant. Volvo at the moment is not sharp enough or in harmony with what the brand stands for. It needs to return to its Swedish roots. Not so much sporty but more functional with Swedish/Scandinavian elegance different from, say, Jaguar or Bentley. The new S60 is very good dynamically and shows what we can do, but is it where we need to be? If I am looking at role models from the current range, then XC60 is what Volvo is all about and the C30 is fantastic. It has great potential and a very attractive design." Fort Myers 2011 S80 dealers love this plan, as it will be sure to get the company back to its roots.
So what lies in store for the Volvo brand in the year 2012? I'm sure we haven't heard the last from the company's new CEO, and we definitely haven't heard the last of their new offerings. Fort Myers Volvo XC70 dealers are breathing heavily in anticipation for what's next on the plate. But Fort Myers 2011 S80 drivers are ready for something new, and I expect that the industry will reward Volvo for giving it to them. We'll have to wait and see as the next year unfolds, and when the 2011 models come out it'll be a party.
