subject: Fair Water To Build A Strong Body Appeared The First Brand Basketball Shoes - Gifts& Health Care [print this page] With the Women's World Cup 2007, 2008 Olympics Council settled the right to host the 2010 Asian Games in China, these are the largest of China's efforts to stimulate Sports shoes The inherent potential of the industry, according to forecasts, by 2006, the national sports shoe market is forecast to be 80 million pairs, such a huge market space has greatly aroused the national movement Shoe Business ambitions.
Recently, in Shanghai, the 16th China International Sports Fair, well-known Basketball Shoes General Manager Cai Jinhui Water brand, told reporters that so many sporting events held in China for domestic enterprises engaged in sports goods will be a golden opportunity and a Vought an important step to achieve great opportunity, this The company will continue to increase R & D and technical inputs, market-oriented and develop more high-tech professional basketball shoes to the international brand line, using the 5-year period, the Water build China's first basketball shoe a brand.
Compared to Anta, special steps and a number of competitors, the Water has been known in the industry to focus, since 1993, entered the athletic shoe industry since Walter has been in the market are focusing on basketball shoes. In response, Cai Jinhui explains: "with Nike Adidas and other international brands, domestic enterprises are to compete in the full range of products, or passing power, capital, technology, brand disadvantages seem obvious, but if the focus on a specific market, make full use of native advantage, beyond the possibility of international brands will be even greater. "
As the U.S. had Converse (Converse) brand in China on behalf of the business, the brand launched Huafeng Water Shoes The shoe has a world-class equipments and technology, the company has introduced nine advanced shoe production lines in Taiwan, including supporting the cable at the same time, high frequency, the computer Embroidery Color printing and packaging equipment. In the production process, the company strictly implement the "quality of survival, to management to increase performance, to promote science and technology step for the development and innovation" business philosophy, the full implementation of ISO9001 quality certification, and to constantly improve the technological process to improve product content.
Advanced production line and strict quality management to the enterprise has brought significant progress, a small production plant from the initial start, Huafeng Shoes now has developed into more than 2,600 employees, 42,000 square meters standard workshop and annual output of 5 million pairs of shoes a large enterprise.
Water General Manager Cai Jinhui said in an interview: "great prospects for China's sports shoes market, with the national improvement of living standards, in particular the arrival of the 2008 Beijing Olympic Games will be on the Water is a huge development opportunities. In this regard, we will always implement the international quality, domestic price of the business strategy for China's basketball fans and basketball athletes with comfortable and stylish shoes. "
Industry watchers expect, including sports shoes, including the Chinese sporting goods market after 2008 will reach a peak in 2010, the annual output value of China's sports industry, at least up to 28.12 billion yuan, accounting for the proportion of GDP is expected to From 1998 to 0.2% to 0.3%. Before that, no matter Nike, Adidas, led by international brands, or Li Ning Anta, Walter represented the domestic brands will surely further increase input to the next market to get more revenue.
Learned that Vought is now 500 acres of land in the new levy will be used to expand production, in which the first 200 acres Investment 10 billion in the construction of building tension. It appears that the 2008 Beijing Olympic Games Water to the clarion call has sounded, a fall "VOIT" glorious era is coming.
