subject: Toyota, Libertyville dealer happy to support Environmental Media Awards [print this page] Toyota, Libertyville dealer happy to support Environmental Media Awards
One of the best ways to gain a little industry credibility is to align your brand with a great cause. While we've seen Toyota's message shift towards safety as of late, they have always been huge proponents of eco-conscious driving. In fact, if you will remember my dear friend, Toyota was the mastermind behind the Prius, the industry's first consumer hybrid model to hit the road. And hit the road it did. It didn't stop, sucking up accolades and breaking records for fuel economy in the process. As a result, Libertyville Toyota dealers saw a huge boost in sales and a lot of competition jumping on the bandwagon to try to vie for some of those sales. In the end, most Toyota loyalists have become so loyal because of the engine economy that we've seen arise across many of Toyota's models. It's great to see that Toyota has found its place on the market, and that's why they are sponsoring the Environmental Media Awards for the 10th year in a row. Kenosha used cars dealers are ecstatic about the announcement.
In order to really align yourself with an organization or event, it has to fit in with your corporate mission. Toyota has certainly picked a winner in the Environmental Media Awards, where Libertyville Toyota dealers are sure to get a little more exposure. According to the official press release, "At Toyota, we appreciate the Environmental Media Association's ability to influence millions through television, film, music and the entertainment community and inspire so many to take action," said Dian Ogilvie, senior vice president and secretary of Toyota Motor North America. "We are proud to sponsor the 20th Annual Environmental Media Awards and applaud the honored industry leaders who have taken extra strides to educate, influence and inspire environmentally responsible behavior on the screen and in their operations." Kenosha used cars that bear the Toyota brand are sure to get a fresh injection of life following the sponsorship, which will honor the best of the best in different areas of the media. The ceremony will also give Toyota a chance to show off some of its hybrid vehicles.
The event, which honors film and television productions that use eco-friendly messages in a creative way, is going to be a blast. Libertyville Toyota drivers are excited to see and hear exactly what happens at the event, which is sure to attract a lot of media and some serious stars. This kind of marketing is a great way for Toyota to use its moment coming into the new decade to really take off in the right direction and leave the recent recall in its dust. While we haven't much from the Toyota camp on the production of an electric vehicle, you can bet the company is experimenting with perfecting the technology as we speak. Kenosha used cars better run in hide with Toyota in the shop. The electric car is poised to put some of the brand's older models in the dust, along with a good chunk of the industry's current products.
