subject: Quality Vs Quantity - Running a Successful Article Marketing [print this page] Quality Vs Quantity - Running a Successful Article Marketing
Article Marketing is effective there is no doubt about that. That is the reasons why the internet is filled with thousands of articles daily. However, before you embark on your article marketing journey it is important to remember 3 key points: quality, keywords and quantity.
Article marketing does not mean flooding the internet with badly written articles stuffed with keywords. In fact, this will do you more harm than good. Quality, not quantity should be your focus. Writing and submitting one well-researched, informative and useful article a week is much better than writing ten articles daily full of fluff and very little meat to it. If your readers read your articles and are left thinking: 'what was the point of that?' this will not earn their trust, in fact, they will see this for what it is, a ploy to get them to visit your site, which will make them do the exact opposite.
SEO articles full of awkwardly phrased sentences are annoying, so are articles full of grammatical errors but the most annoying of all are articles full of complicated words written to impress the readers. Articles are there to offer information, maybe to entertain, not to impress the readers of your ability to write using impressive words. The simpler the language you use, the better the article.
Keywords are key elements in the success of your article marketing. Make sure that your article is keyword optimised. Your keywords should be strategically placed in the title of the articles, description, the first paragraph, the middle of the body and in the last paragraph. It is important to note that search engine reads the first 20 words of your article, so make sure that you have a key word in the first 20 words of your paragraph. Be careful not to over stuff it with keywords, otherwise it will appear spammy. The best saturation is about 1%- 2% of the word count.
Finally, although not your main focus, quantity is very important if you want a successful marketing campaign. Writing one article every other month will only bring you a trickle of traffic, not enough to make any difference in your business. You need to submit at least one SEO article a week. If you have the time, two or three article is much better. Alternatively, if you don't have enough time to write the articles, you can always hire a professional SEO article writer to give you a constant supply of quality articles.
