subject: The Importance of In-Depth Content for Your Lawyer Website [print this page] The Importance of In-Depth Content for Your Lawyer Website
A lawyer website can act as a 24/7 marketing machine for your law firm. However, it will only help you achieve more clients if it can be found and if it appeals to its visitors.
One way to increase your site's visibility and is appeal is by including extensive, in-depth legal information. This is a great technique for achieving the most out of search engine optimization, or free traffic from search engines. Plus, you will impress people visiting your site and increase the chances they will call you.
How Does In-Depth, Extensive Writing Help My Site Performance?
As an attorney, you may be wanting to pick up website traffic for frequently searched terms such as "Cleveland criminal attorney" or "Cleveland dui attorney." However, you can also pick up a large amount of web traffic from people searching for specific information about their DUI case, such as "penalty third dui cleveland."
Let's take the DUI example. On your website, not only can you include information about the fact that you handle these cases, you can also provide extensive information about possible consequences (including ones that are not obvious). People want to know if they will be losing their chance at adoption, university financial aid, or the ability to drive again, for instance. By including this information on your site, you will pick up traffic from people asking those questions on search engines.
And not only does this content draw those peculiar, unique searches, it also bolsters the chance that you will rank for the more popular terms like "Cleveland dui attorney." You are providing an excellent user experience and the kind of fresh and unique content search engines like to see.
Furthermore, you can position yourself as a legal expert and a trusted source to site visitors, keeping their attention and encouraging them to call you and not your competitor.
Go Beyond the Sales Brochure
Whether you write the material yourself or are working with a copywriter, you will want to ensure the content on your site is fact-based, in-depth, and is easy to scan for finicky web readers. Your website should include more than just bragging points and other sales-driven information about your law firm. It should include useful legal resources and information that your clients would appreciate reading.
And of course, a strong design and SEO strategy can make that content work all the harder for you, making it part of a well-rounded lawyer website that achieves results. So when it comes to website writing, go beyond the minimal requirements, and you will be rewarded with new clients.
