subject: What Marketing-Driven Autoresponder Software Can Do For You [print this page] What Marketing-Driven Autoresponder Software Can Do For You
Marketing-driven autoresponder software is currently being used by insurance agents, health insurance providers, retailers and many other businesses. One of the purposes is to ensure that email messages are customized. Here's a look at what the latest programs can do for your advertising campaigns.
As you may know, an autoresponder is simply an automated email response. The first such programs were created by email providers to send users a quick message when an email could not be delivered for whatever reason.
It is important to ask the designer about backscatter when you are choosing an auto-responder. If the messages generated by the system create backscatter, they can become caught in a user's spam filter. Your system could even be blacklisted, if the problem continued.
Autoresponse systems are commonly used today in e-mail marketing campaigns. They provide information to prospective customers or clients immediately. An opt-in by the potential customer is required. They must enter their own email address in order to receive your messages.
Once the initial message is sent, subsequent messages can be sent at regular intervals. This can be used for potential and existing customers. You might notify them of upcoming sales or send them a coupon.
Marketing-driven autoresponder software allows you to customize the messages that your system sends out. If it is a potential customer, they might receive one set of emails while an existing customer receives a different set.
The messages can be customized according to the items that a customer has purchased in the past. For example, one of the major online retailers records data concerning customer's purchases.
Their system creates a list of recommended purchases for that customer. The list is sent to the customer on a regular basis.
These functions take time to implement. The appropriate data must be entered into your existing database or a new one must be created. Appropriate messages must be written for various scenarios. That information must also be included in your database.
Not all of the marketing-driven autoresponder software on the market provides the tools necessary for implementation. If you buy something off of the shelf, you will not be able to completely customize it.
Whether or not the system will be compatible with your existing database is hard to say. That's where the database designer comes in.
A designer can evaluate your current system and tell you what steps you need to take to implement marketing-driven autoresponder software. Without a designer's help, you could end up wasting your money.
