subject: Simple SEO Tutorial Step To Upgrade Your Web Rank [print this page] Simple SEO Tutorial Step To Upgrade Your Web Rank
In getting traffic for your website, Pay per click advertising has become a complex term that many people are scared to go near. The main reason for this is the fact that it involves money. With this kind of advertising, you pay for the traffic. Google Adwords, however, has dominated the pay per click market. What is the reason? This is because of the results it gets. Google's traffic accounts for millions of people. Finding your target visitors here is not a big deal. Still, there are quite a few people who lose their investments when it comes to starting out with Adwords. Many lose a fortune. This is mainly due to the fact that they don't have a plan. These people often think that money will bring them the traffic they desire. You don't just want traffic, however, you want traffic that's targeted. If you want to succeed with Adwords, keep reading to find some common mistakes you'll want to stay away from.
Adwords affords you various choices for creating optimized campaigns that earn a profit. Many people are oblivious to them, however, and don't use them.
One of these is phrase matching, which should always get used. You will find that you're able to match by broad, exact and by phrase. The tool will already be set to broad but you will want to match another way. When you use broad match, you're not going to get very targeted keywords. So always try to go with the phrase match, or even better, exact match. The more you utilize this tool, the better chances you'll have of getting targeted traffic. Some new Adwords users believe that the more you target your keywords, the less traffic you'll receive and that's just not the case.
You'll want to stay away from the other mistake, too, which is to not identify the USP or unique selling point of the product/service. If you aren't sure of the specifics of your product, you would never be able to create a targeted ad. You want to be different than those competing against you and the way you can do that is by identifying how you're unique. Why would anyone choose your product over a competitor's product? What do you offer that the others don't? Focus on your USP and if you can't identify one, just make one up. Your success with Adwords depends on where you can place your product in the marketplace.
When you first start using AdWords, you will notice that the content network is on by default. You'll find that you can get a better quality of traffic for your money by turning the content network off. You may get a lower quality of traffic with the content network. You'll see a lot of impressions but low CTR. The object of using Adwords is to increase your CTR, however if your ads are being shown to people who aren't interested in what you're promoting, you won't be getting the clicks you hoped for. And the clicks you receive won't convert well. In summary, if you work at avoiding some of these mistakes, you should see far better results from Adwords. Aim at keeping your costs down but still attracting the most narrowly targeted visitors you can and you'll see consistent long term traffic from your Adwords campaigns.
