subject: Tips In Generating Visibility For Local Business Marketing [print this page] A local company that aims to hit the highest mark of business success formulates different marketing strategies to grow. The most dynamic and important strategy today is internet marketing. Countless local businesses have been building company websites to increase their market visibility. However, not everybody is doing online marketing properly.
For a company website to be competitive online, marketing standards should be observed. In online marketing, it is important for the company to get local. A localized business focuses its marketing strategies on to the neighborhood level, and sometimes even to the personal. It may seem contradictory at first, but it is important for businesses to become personalized and maintain a one-on-one contact with the target market.
Marketing a local business requires multiple efforts to generate visibility. In online marketing, generating visibility can be done through different ways. Three of the most common and effective online marketing strategies are search engine optimization, electronic mail marketing, and lead generation.
Search engine optimization involves keyword optimization, URL directory submission, and link building. SEO helps in local business marketing by making the companys website appear at the top of the search engine results pages for a given keyword. Search engine optimization includes several types of target searches such as image search, video search, or industry-specific vertical search. Websites that are listed on the first five pages of SERP are visited more often than those that are not, and they acquire a greater web presence.
Electronic mail marketing is a direct marketing strategy between a company and its potential client. This local business marketing strategy promotes the company as well as its products and services to previous or current customers by sending advertisements through e-mail. This aims to enhance customer loyalty and repeat business, and to encourage new customers. However, e-mail marketing should be handled responsibly because unsolicited e-mails can just be ignored and sent to spam folders.
These two local business marketing strategies can result in lead generation once done properly. Leads are the people who visit the site, take a look at the products and services offered, and consequently become interested with them. Essentially, lead generation is the act of increasing product or service inquiries. This is done by maintaining the company site on the first page of search engine results pages.
