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subject: Do You Benefit From the Economics of Sex? [print this page]

Do You Benefit From the Economics of Sex?

The business of selling sex has been a booming industry for a very long

time, as everyone knows. In the last few decades, it's been quite

apparent that the U.S.has gone through a cultural change, and there's

been a marked increase in the acceptance of sexually explicit material

- pornography. In just a short period of time, something that was once

only found on the black market or in alleys of big cities, is now

delivered directly into homes and hotel rooms by some of the biggest

companies in the United States. Estimates are that Americans now

spend somewhere around $10 billion a year on adult entertainment, about

on par with that which they allocate to sporting events, buying music

or going out to the movies. In the name of 'giving the people what they

want, some of America's biggest brand names, and companies like General

Motors, Marriott and Time Warner are now making millions selling

erotica.

One guru in the industry, Jay Servidio, founder and CEO of Teleteria,

is a regular speaker at the industry's annual convention in Las Vegas,

Internext, where more than 200 adult entertainment companies gather

under one roof to network, schmooze and show off their latest wares.

The fans who wait in line and pay $40 attend resemble the same folks

you might see at a boat show, a political rally, a lecture series or

even a Tupperware party, for that matter. Suffice it to say, there was

something available for every sexual demographic - even material aimed

at the mainstream CNN or Fox News viewer. The products are for

consenting adults, for use in the privacy of their own homes or with

their laptop, PDA, Blackberry or iPod. Says Servidio of the business

that has brought him enourmous success, "The adult industry is now very

sizable - garnering respect, considerable financial clout, conventions,

trade rags, seminars - even a handful of lobbyists in Washington, D.C..

This is a business. I'm in it to help people reach their financial

goals. I'm in it to make a profit."

Servidio's hard work and leadership role in the industry has allowed

this Catholic school survivor, upon being approached to join the

business, to rethink his values and morals and preconceived notions

about pornography. He let go of the social stigma permeating his

observations of the business, used his background in telecommunications

and started Teleteria in 1994. It's required an enormous amount of

work and attention to detail and sheer stamina, but it's enabled him to

give his family the best things in life. His children are lucky to

attend one of the top five school districts in the entire United

States. He can stop for lunch and frolic in his swimming pool with his

daughters. Servidio and his wife drive luxury vehicles which are kept

in the garage of their sprawling suburban home. They don't tell many

acquaintances of the exact nature of their business, for the sake of

the children. There simply state that Teleteria is in the online

marketing business To those friends with whom they share the details,

there's sometimes a degree of shock. That is, until they explain the

scope of the business and all of the occupations their clients

represent - from insurance agents, retirees, doctors, lawyers,

accountants, artists, housewives - the list goes on. Each day, as

another client purchases a package to get started in the adult website

business, Jay Servidio and the Teleteria marvel at yet another

profession represented - so many walks of life that are represented and

step up to take their financial independence into their own hands.

"This makes economic sense. It's a thriving industry", he says with

enthusiasm, "and there's a great opportunity for profits in it. We at

Teleteria are always available to make that happen. With millions more

people joining the Internet each month, my only challenge for the

future is staying abreast of all trends, exceeding my goals and

maintaining my level of customer service and marketing support - and

ideally getting a little more time to get more sleep and smell more

roses."

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