subject: Marketing Products are Traffic Boosters [print this page] Marketing Products are Traffic Boosters Marketing Products are Traffic Boosters
Promo products, goods that happen to be printed with your company's name, logo, contact information or message, will surely add to traffic. Use a mention of your free piece giveaway in advertising for your next exclusive occasion or sale. This will bring in additional traffic of persons who are interested in both your sale and the free good. Use the free gifts as an open or close for sales. Offer free products in conjunction with purchases or just as a thank you gift for everyone who attends your event.
The best thing about using imprinted promotional gifts is that your company information or message will go home with the customer and remain actively working to promote your organization name or event long after the particular sale or event is over. This is, in effect, a miniature billboard advertisement for your company that will be viewed as often as the gift device is handled or seen by others. The reach of advertisements via marketing products is virtually uncountable, as many items such as marketing pens, tee shirts, mugs and other gifts have a very long lifetime.
Many advertising logo gift products become collectibles, proudly shown or worn by recipients years later. This effect not only helps your advertising budget work longer, it multiplies the effectiveness of those budget allowances. Boosting traffic at an event is just the beginning. Count on later exposure of your logo advertising solutions to expand knowledge of your company to countless other persons.
Boosting traffic at a sale is an incredible opportunity. There is the opportunity to turn your new visitors into buyers and loyal customers who will return again. Use advertising products in a sequence, to bring new and return customers again and again, as they attempt to collect all your gifts. The products function like additional sales staff in bringing in that all-important opportunity for contact with a potential customer.
The best advertisement in the world can be made better by adding two little words to it: free gift. Free is an important keyword for gaining attention, and everyone enjoys a gift. Use advertising products as traffic boosters. The rest of the sales job is up to you and your in-store staffers.
Remember also, promotional products are good for more than sales generation. Another important aspect of being in corporate sector is goodwill. Use marketing products as gifts at community fundraisers and other important gatherings. Your corporation will benefit from the exposure, and the event will see increased traffic.
