subject: Webmaster Toolbox by:Sharon Housley [print this page] Here is a collection of what we consider "must have" tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence.
1. Custom 404 Page
Use a custom 404 page, so that if a user incorrectly types a webpage URL, they will still retain navigational options within your site and be provided alternative solutions. When a domain is correctly entered, but a specific webpage's URL is entered incorrectly, it is possible to display your own custom error page to the visitor. By providing users with a navigational bar and further assistance, rather than leaving them with a generic "page not found" error screen, you can often keep prospective customers on your site by providing them with navigation alternatives.
2. UrlTrends
UrlTrends is a service that shows historical trends, so that webmasters can see how their SEO efforts are affecting websites in the search engines. UrlTrends should be used in conjunction with web-logging software.
Polish your website by adding a Favorite Icon. When a "favicon" is available on your site, and the site URL is entered in the user's web browser URL box, the favicon will be displayed beside the URL. This gives the website a more professional and polished look.
Match the primary web colors with those used in your logo. Simply choose a preferred color using the ColorBlender service below, and a 6-color matching palette and blend will be automatically calculated for you.
No longer considered to be just a nice addition, RSS feeds are now a "must have" for popular websites! Create RSS feeds for newsletters, press releases, educational articles, product tutorials, new product promotions, or just about any other sort of web content.
MaxEmail's very affordable Internet fax and voicemail service allows a fax message to be delivered to an email address as a PDF formatted attachment. This allows fax messages to follow you regardless of your location. And, it also eliminates the need for a costly extra telephone line and a dedicated fax machine.
These web assessment tools help you use search engines to effectively monitor who links to your website, how many links, and who your competitors are. The tools include search indexing, link tracking, and competitor identification.
This service assesses keyword density and prominence of a domain. The tool parses keywords and assesses the number of times a keyword occurs, and then discerns the density of the keywords.
The Webmaster Toolkit is a collection of webmaster tools developed to help webmasters with daily webmaster chores. The suite of free tools and resources included continues to grow, and contains something useful for the beginner to the advanced webmaster alike.
Web Analytics Stay on top of rivals with site metrics and audience profiles for the top 1,000,000 web domains. Identify rival search marketing strategies to take your SEM and SEO efforts to the next level.
Use top-notch tools to make web maintenance and management a little easier.
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This article may be used freely in opt-in publications and websites, provided that the resource box is included and the links are active. A courtesy copy of the issue or a link to any online posting would be greatly appreciated send an email to sharon@notepage.net .
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.
