subject: Marketing homework help [print this page] Marketing homework help Marketing homework help
Marketing is the process by which companies create customer interest in products or services. Sales techniques, business communication, and business development are based on marketing strategies. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. Customer is the epicenter of its activities. It can be concluded that marketing management is one of the major components of business management. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. As opposed to popular view marketing is different in perspective from sales. The concept of Sales is of 20th century. But, the concept of Marketing is of 21st century. Sales concept is about selling what the producer produces. And Marketing concept is about producing what the consumer wants.
Marketing is defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering views marketing as "a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches."
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