subject: Want to Make Your Recruitment Advertising Pay? [print this page] Want to Make Your Recruitment Advertising Pay?
The simplest way to make recruitment advertising pay is to stop it!
Yes you need to fulfil your vacancies, but paid for advertising with limited broadcasting, massive upfront cost and NO guarantee is not the way to go.
So what is the alternative?
Look at the recruitment agency option. If you find one that caters for an A-Z service, then you will be able to "test" the agency with very little risk or cost.
Think about it, recruitment agencies spend time and money every day looking for potential candidates. Their adverts make great copy, include the necessary legal / compliance obligations and provide contact details. This is a brilliant place to start. Recruitment agencies will often place adverts on behalf of a client and split the cost. Why? Because your company may have one vacancy and the advert should generate several responses.
The company is pleased as they paid for 50% of the advert and did not waste valuable time screening / telephoning unsuitable applicants. The recruitment agency paid for the other half of the advert and kept the remainder of the applications and can now place those candidates in to temporary, interim or permanent job roles.
The other solution is that the recruitment agency already has the ideal candidate for you on their database. The benefits of this:
Faster recruitment process interviews and references are already done as is eligibility to work.
The recruitment agency can offer the client a choice of paying for their service weekly over a three month period, or via one invoice and paying the new employee directly.
The recruitment agency now has a good idea of the kind of people that can add value to your business and can keep a "soft" advertising campaign going and contact you with potential employees of the future.
Recruitment agencies, like all businesses are there to make a profit. But the right ones offer a real value for money service. The recruiters that work from home downloading CV's by the 1000 and emailing (in reality Spamming) them out in hope of getting a bite at the cherry tarnish the industry and in time will hopefully fall away as the industry becomes more regulated.
Please remember, that the recruitment agency that wants to do things properly will have TWO clients. The non paying client that is their candidate and the paying client that is the business looking to hire staff. The recruiter's role is to ensure that the role is right for both parties. The candidate must see a positive career move long term prospects, culture and management style not just the salary package. The business must be able to see skills and attributes in the person that fills a gap in their staffing at the present time.
