subject: Creative Marketing, Market Competition Nuggets Modern Enterprise Tool - Oulai Ke, Royal Water Heater [print this page] Oulai Ke Royal Oulai Ke Royal
Water heater
Case Study Listing
P & G chief
Marketing
Official JiOStengel once said, "successful marketing is no longer a simple message to inform and sell products ... ... but rather into one and we do all the problems associated with the concept; creativity is the driving force of marketing." In the product high degree of homogeneity of today, most Chinese manufacturing enterprises are facing weak market growth or
Sell
Difficult problem, the traditional marketing approach to consumers becoming less attractive. Modern enterprises are to compete in the market to maintain fresh attitude to competition from the many brands stand out, it is necessary to constantly innovate to come up with a better Idea. Water heater below to Oulai Ke Royal successful listing as a case, to the importance of creative marketing.
Innovative R & D
Any new markets are R & D first. Oulai Ke technical staff in the market through a large number of visits, and the ultimate consumer of communication and found that most consumers have been satisfied with traditional water heaters provide hot water only this function, the same cleaning bath is not a simple body, but water heaters are required more additional features, especially for skin care, health care, set higher requirements. To this end, Oulai Ke engineers in Japan and other countries in health, beauty industry, extensive use of mature technology?? Superoxide technology into product development on the water heater. Superoxide occurs using technology to ordinary water into superoxide (O3) water, make delicate skin, whitening, moisturizing, skin beauty with efficiency. Skin beauty according to the special function of superoxide, the product targets consumers locate a young family in the female-dominated, white-collar family, a lifestyle-based high-end consumers and returnees. For "concubine" special target customer orientation?? High-end female consumer, the appearance of industrial design must also be bold breakthroughs and innovation, product design using the glass surface of yellow European palace decorated with all the gold-filled body,
Panel
For the import of acrylic material, creating a rich and luxurious royal atmosphere and feel, the exterior designs have been detached as a water heater
Home Appliances
Consumer durables category, but positioned as a space for bathroom graced the works of art. Product and industrial design emphasizes customer's identity, the family's economic strength matching, and
Home
The integration of decoration to meet the psychological needs of high-end consumers.
Product name Creativity
New product name listed on the success of the new relationship. Good product name that means listed half the battle. Oulai Ke Royal products are new product named after several rounds of screening programs down to the last of three: "Ozone", "superoxide", "concubine." Advantages and disadvantages of three options as follows: "Ozone" higher awareness, focusing on the technical principles, less than a "foul" odor description and bathing the body contrary to the requirements of clean, easily lead the consumer ambiguity; "superoxide" statements on avoiding the ambiguity, but the connection point with the interests of consumers is not clear and needs further add that the promotion of the dissemination of little help; "Concubine" advantage of being able to fully open the audience's imagination, vivid full, risk is used in water heater unprecedented in the naming of products, and cosmetics, you can name on the wide acceptance. After extensive comments and more, eventually determining that the use Oulai Ke concubine named skin beauty water heater program. Proved successful with Royal New listing a name full of imagination a great relationship.
Most lackluster domestic product name, follow the crowd, original little less creative. The reason is that not a lot of creative thinking into this area, production has not yet been named life should be high priority, like a 10-million, 500 thousand yuan to be a good sign for the product name too few Chinese enterprises. The product named as foreign to a very important thing to do, will put great financial resources, so many foreign and innovative products will be registered under the name of the legal protection.
Creative marketing communications
Have good products need good marketing ideas to support. Oulai Ke bold use of the beauty product marketing, in
