subject: Social Marketing Software [print this page] Social Marketing Software Social Marketing Software
Unilyzer social marketing software helps social marketers execute, measure, monitor, and optimize their multi-channel social marketing plans.
Marketers, who seek to monetize traffic either through selling products, lead generation or displaying ads, need to understand social marketing effectiveness in order to optimize effectiveness.
Monetizing traffic which is gained through the use of social media marketing involves targeting the right audience with the right message at the right time; and, converting that traffic requires well-designed landing pages and websites. Metrics can be used help determine a marketers effectiveness at reaching, attracting, and converting visitors.
Some helpful metrics include bounce rate, time on site, pages per visit, unique page views, and pages per visit. These metrics are so important, that they are provided and/or used by major sites like Alexa and Google Analytics. A marketer who monitors performance metrics can get clues about the social media campaign effectiveness and make tactical and strategic adjustments as needed.
For example, if a marketer drove traffic to a particular website by publishing an article on Facebook and Twitter simultaneously, and the resulting metrics looked like this:
Visitors Bounce Rate Pages_Per_Visit
Facebook 4,000 98% 1.00
Twitter 200 10% 4.5
Then we could start to interpret these results. In this scenario, the message on Facebook drove 4,000 visitors to the targeted website, almost all (98%) of those visitors bounced, and the remaining visitors read only an average of 1.00 pages. This means very few people who read the message and followed the link, found the landing page to be relevant and interesting enough to "stick" around.
In comparison, the same message on Twitter drove only 200 people to the website, but 90% of those visitors stayed on the site for an average of 4.5 pages.
These metrics, when looked at on a by-channel basis, give the marketers good clues (insights) about the reach, relevance, and timing of their messages. A marketer can conclude many things from these insights. On the surface it looks like the message resonated with the Twitter followers and not the Facebook Fans. Perhaps the demographics of each audience are different and the message and landing page for Facebook needs to be optimized.
In summary, traffic metrics combined with sentiment, engagement, and reach metrics can provide the insight and awareness marketers need to make data-driven decisions about social media strategy. Having the right tools to measure, monitor, and manage performance is critical: Unilyzer social marketing software is one solution, it provides a performance dashboard that is easy-to-understand, visually appealing, and provides an at-a-glance, 360 degree view of how a multi-channel social media plan is performing. And, it provides reports, charts, and other tools needed to help the social marketer interpret results.
