subject: Web 2.0 Freelance Affiliate Marketing [print this page] Web 2.0 Freelance Affiliate Marketing Web 2.0 Freelance Affiliate Marketing
Many writers have experimented with affiliate marketing programs. One factor that they often overlook, though, is the math enjoyed by a small number of Web 2.0 Advertising Copywriters: The reason affiliate marketing a combination of hyperlinks, advertising copy and web graphics functions properly; the reason so much advertising revenue changes hands with this type of advertising is because of the Internet's digital ability to "channel consumers" through a single web site, while tracking sales and paying percentages along the way.
A simple description of the math involved with affiliate marketing goes like this:
* An online store sells kites, and the store has done well since the inception of online sales, but would like to expand. The marketing department attends a sales conference and becomes convinced that affiliate marketing will expand online sales by way of enticing other web sites to advertise their kites for a percentage of sales.
* They open their web site affiliate program, begin offering it to the world, and are immediately inundated with affiliate marketers who see the revenue potential. Everyone gets busy and soon the online kite store experiences an astronomical jump in sales.
* They are now working with eighty thousand affiliates other web site owners that advertise their various kites. The affiliates post banner ads and pen textual ads, and jam their sites into search engines with whatever means necessary to ensure that their sites show up in top search results (this is the Web 2.0 angle; the affiliates perform the lion's share of the actual work involved).
At this point, it doesn't matter what sales percentage the kite company or affiliates receive because of the math involved:
* Every time an affiliate makes a sale the kite company pays the affiliate 50 and the kite company also receives 50 (in profit).
* With eighty thousand affiliates selling one kite a month, the kite company receives $40,000 a month (in profit) and each affiliate receives 50.
This is the aforementioned "consumer channeling" effect, which greatly influences the kite company's bottom line, and provides freelance revenue to webmasters.
Now, turn up the volume on the math:
* A different online kite store a bigger one has a million affiliates and all affiliates are selling a hundred kites a month. The kites are the expensive variety and the affiliates receive $10 every time they sell a kite.
* The webmaster affiliates are now generating $1,000 a month for their personal freelance coffers probably not enough for a copywriter to subsist but better than 50 a month.
* If the store, like the affiliates, receives $10 per kite sale, how much money did the store generate in profit in a month's time while channeling revenue? My little plastic calculator tells me the online store pulled in $1 billion in a month's time.
The reason you should understand consumer channeling is because the only web sites that generate respectable revenue from affiliate marketing do so by channeling whether a mainstream web entity that entices every web site on the planet to advertise on every other web site on the planet and vice versa a major online store or an affiliate attempting to subsist as a freelance advertising copywriter with one or more blogs or web sites.
That's it. That's how Web 2.0 Affiliate Marketing actually works. Your mission, if you choose to accept it, is to use correct Web 2.0 Freelance Blogging and other Web 2.0 Freelance Advertising Copywriting techniques to channel revenue in much the same way as mainstream web sites channel revenue.
