subject: 7 Tips to Help Convert Browsers to Buyers [print this page] 7 Tips to Help Convert Browsers to Buyers
Getting customers to your shop is one thing, trusting you enough to make a purchase is something else. You've got to earn their trust to close the sale. So you will see that you have to be perceived to be trustworthy to gain a sale.
You have to ensure that your credibility is without doubt in the eyes of your customers. There are several ways to instil confidence in your buyers.
If you already serve large corporate clients via your shop, shout about it. For example, if Walkers purchase from you on a regular basis - tell the world. Create a page on your website and shout about the clients that already trust you. You may need to approach your existing clients first to see if they mind.
Many online businesses start up with great expectations then fail miserably. Inform potential customers about how long you have been trading. "Established in 2003" will instil more confidence that a "Newly Launched" banner. Put yourself in their shoes, you would feel better buying from an established business than one fresh out of business school.
If you started your online business fixing computers after working for PC World for 20 years then let your customers know on your About Us' page. Sharing your knowledge base with your customers will ensure they believe what you say.
If your turnover exceeded a certain amount last year tell your potential customers. 500,000 worth of business last year tells them that a lot of people already trust you with their money. If this fact is on your website, people will believe it.
Inform your customers of the areas you currently serve. From a customers point of view a business that regularly sells items globally versus a business that only sells to a 10 mile radius is going to gain more respect in the eyes of a customer. This can only help your credibility.
Shout about how many customers you have successfully served since you opened. Obviously if this isn't too many you may want to withhold this information. However if your customer base has now exceeded 10,000 then this is something to be proud of and tells potential customers that a lot of people already value you.
Ask your customers for their feedback and then publish this (with their permission) on a testimonials page. Keep this page regularly updated. This is a great way to get other customers to vouch for you and show they believe in you.
Once you have answered the nagging doubts from your potential clients you will find them more likely to buy your products or services.
