subject: Apparel Agents Marketing: Learn How To Promote The Brand - To Join, Agent - Garment Industry [print this page] How many times a year to do brand promotions to increase brand value, more than the number of times the damage brand image?? In Proxy Increasingly clear business mind.
"How to promote not only enjoys popular support can be achieved Sell "Has been the agency's development efforts. But a long time, Apparel Agents Business promotion is not a lack of new ideas, consumers have loved gone, flat response, that is, enjoy the fun diving prices, consumers not only did not buy it, brand image but plummeted.
Sales agents in CHIC2008 on the survey, journalists have discovered, do not know when the agent has been quietly on the promotion of understanding changed, and this change is affecting the entire Clothing Agents.
Promotional gifts and themes have sprung up everywhere
This investigation, the reporter clearly felt, and now agents of the promotion of awareness is not simply stop at "increasing sales" and "dealing with inventory" level, but gradually vertical development, efforts to find a "promotion" at the back more value to the market. In particular the operation of the international big-name brands and first-line agents, such change becomes more apparent.
"Long-term marketing experience tells us that in the new market environment, the promotion has been more than a simple discount and price cuts, but on this basis, the depth of communication with consumers a powerful weapon." A Japanese Guo Yan said Beijing dealer brand.
We have to admit that in the current market environment, brand promotions overwhelming, but really let the consumer in mind and convincing but hard to see that this has seriously affected the brand position and brand value. A senior Marketing Experts say: "Promotion is not the way out the current promotions for a new guise, but must address the promotion of the understanding, promotion is not just a tool to enhance sales, positioning it to the level of promotion is too low, no way out. Promotions not hurt the brand Devil, on the contrary, if the operation of the promotion well, easier to establish consumer concern and understanding of the brand, is a good tool to promote brand loyalty.
This change in the performance of this survey is very clear from the "done several times within a year of promotions and brand promotion activities", and "what kind of product promotion activities mainly take the form of" fully explain these two points of .
Questionnaire in 2007, some 15.6% of the agents during the year without any promotion and publicity activities, while only 4% this year. Changes in the number of promotions are also very interesting contrast to last year and this year is not hard to see that each agent to do promotions and branding activities 1-3 times and 4-6 times the options have increased, but the 7-10 times and 10 times But over the formation of negative growth. Visit to mining, the journalists and a number of agents spoke on the issue, the results reflected the full show, and now apparel sales agents has become an independent system tools, not only to consider the ongoing brand strategy and competition and tactical issues, but also must gradually through the promotion of information and communication between consumers and build consumer interest and understanding of the brand, and maintain their brand and promote brand marketing. Apparel agents do not have stock on "promotion" of the era, the brand within a year to do promotions to increase the number of brand value over the number of times the damage brand image, this is a scientific analysis, in the minds of agents more and more clear.
