subject: Put More Substance To Your Content Through Videos [print this page] Put More Substance To Your Content Through Videos
Put More Substance To Your Content Through Videos
Most businesses have already joined the bandwagon of having a website and marketing online. And if you want an audience for your website, you should conduct content marketing. Content marketing is giving out useful information to prospective clients. In exchange for the valuable piece of information you are giving, you are provided with time and the possibility of your audience sharing your content.
There are many content marketing strategies that you can employ, however, video content marketing is considered to be the most effective. The reason for this is being able to deliver your message through both sound and images. This way, your call to action is sent in a very memorable way.
When utilizing video content marketing, you should effective distribute your video, and then promote whatever content you were able to post. And because of the appeal to sense, you are able to reach out to their emotions. Another reason why video is also ideal is because it can be easily embedded into blogs, facebook and even twitter. The ways of sharing it is endless.
Take Advantage of the Video Scarcity
High demand is only possible when there is scarcity. And for videos, this is a certain advantage compared to text content. Scarcity may also be manipulated through video marketing. The secret with creating scarcity is distribution. When you distribute as widely as possible, you grow your audience. And as you grow your audience, demand for your videos also rise.
The approach in creating demand is to give them a few pieces that will leave them wanting more. With selling information for example, be sure to create quality video on what you are selling, and give it to anybody who are willing to have it, for FREE. Not generating income form it doesn?t matter, because if you are able to deliver something of quality, they have no other way to turn but to come back for more. By that time, you will be able to hook them enough for them to want to buy anything from you.
Video Sites
The internet is full of video sites that are available at your disposal. There is a massive amount of sites on the internet. Going through each and everyone isn?t really the best plan. Like your video, even the submissions should be of quality. Distributing to fifty low quality video sites will never match submitting to 10 quality video sites.
For your video submission, here is a list of the top 15 video sites that you can consider as requirements:
1. YouTube
2. Hulu
3. DailyMotion
4. MegaVideo
5. Videos
6. Yahoo! Video
7. Vimeo
8. Break
9. Tv
10. Veoh
11. Fancast
12. Aol Television
13. LiveLeak
14. VEVO
Before you start with the video submission, optimization, and even the creation, you need prepare for your campaign. The first thing you have to make sure is that your content marketing goals are established. What do you intend to happen after? Do you expect them to buy the product right away or just lead them to your site. The next is to identify your audience and evolve your entire video around them. Next, the video shouldn?t be just another ad. Make sure it is interesting enough that your video can be shared.
