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subject: The Advantages Of Online Printing For Your Business [print this page]


The Internet has changed the way people run their businesses. We even have eCommerce now, where every transaction is done over the Web. Almost everything these days can be done online, even printing. Businesses may have moved online but theres still some need for print materials, such as brochures, posters and fliers to advertise brick and mortar counterparts of online stores. The Internet just made it more convenient and hassle-free.

If your business is running a marketing campaign, you are surely looking for easy and affordable ways to meet your advertisement needs. Your first impulse would be to run to the nearest local print house. However, youd be surprised that online printing offers several advantages:

Online printing services have lower pricing.

Compared to traditional printers, online printers tend to offer cheaper rates, regardless of print materials your project is going to need. This is because online printers have lower overhead expenses. Unlike traditional printers, online companies dont have to cover retail space rent and maintain in-store employees. This reduces an online printer's operating costs, which is reflected in a cutback in pricing. Lowered printing costs can really make a difference in your marketing budget.

Online printing provides more convenience than local print houses.

You can send the details of your project in real-time without the need to travel or lift a telephone receiver. With just a few clicks, you can communicate your print specifications or choose from the online printers customizable templates. The online staff then evaluates your project and gives you a rate quote right away. You can complete your orders faster and with ease. Then your prints are directly sent to your doorstep once they are completed. You can also have the option to ask for samples to see if they can meet your expectations.

Online printing offers flexibility.

Pre-printing process in local printing houses involves tedious procedures such as picking the right design and graphics, deciding on the type and size of paper (not to mention the finish or lamination), and negotiating the price. This could involve several back and forth to the printer for even the slightest change. Your role as the customer is mostly limited to providing the content, approving the design and making some suggestions. But with online printing, there is greater customer participation but lesser hassles. You are allowed to create, evaluate, modify, save and preview online proof of your project. Dont worry, you can be assured that what you view on your screen and the actual prints have minimum deviation.

Online printing offers round the clock support.

Online printing companies have longer hours whereas customer support services of traditional printing houses are usually open only during office hours. Through email or chat, you can send your inquiries to online printers and expect a quick response, even after office hours and often during weekends.

The Internet is home to hundreds of thousands of online printers. Choosing the one perfect for your marketing needs could be a bit challenging. Although you can rest easy, as all you have to do is shop around and compare all the information you get online from pricing to customer feedbacks. After that, you are on your way to fulfilling your companys advertisement needs, without the hassles.

by: Colleen Davis




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