subject: The Benefits of Article Marketing For Your Online Business [print this page] The Benefits of Article Marketing For Your Online Business
The Powerful Benefits of Article Marketing
Without a steady flow of targeted visitors, your website isn't going to do much for you. While new systems to get traffic to your site come out every week, there still isn't one that is better than article marketing when you consider all the variables. Expert Internet marketers still vouch for article marketing when they are asked for a reliable way to get traffic. The reason why article marketing is so popular is because it's a win-win situation for both the article publisher and the reader. The publisher gets to spread the article around and get exposure to his/her website, while the readers get the information they are looking for. In this article we shall be discussing 3 benefits of article marketing and how it can help you with your online marketing.
Article marketing helps you in a number of ways, but when it comes to improving your search engine rank, it definitely makes things easier for you. Besides helping you build targeted backlinks, it also assists with boosting your page rank which is important when you have to impress Google. When your articles are published online and spread around on high PR sites, you'll get a share of it, which will obviously increase yours.
The biggest plus point of article marketing is that it goes beyond traditional marketing and lets you channel the traffic from various sources. To begin with, you get traffic directly from the article directories where you submit your articles. You can also get additional traffic from readers forwarding articles they like to others. Perhaps best of all, you can get a large amount of traffic from the search engines if your articles are optimized using well chosen keywords. Last but not the least; your article may just spread around if webmasters and newsletter owners pick it up to publish it. With all of these sources of traffic, you can see the great potential offered by article marketing.
You can also use your articles to follow up with your prospects using an autoresponder. One slight word of caution, though, and that is don't send just any article you think "will do" to your list; take care and only use those articles most relevant to them. After you have chosen your articles and made any revisions, such as shortening them, then put into your email management service (autoresponder), and then you're good to go. You will discover that your well-written articles will go far to create an excellent business relationship with your subscribers. You just need to think out of the box to get the most out of your articles here. In summary, you should keep all these article marketing benefits in mind so that you can see why it's such an effective method of promoting your business. As you begin writing and publishing articles, you will start to understand how powerful article marketing really is, as it takes some experience to fully realize all the benefits. So don't procrastinate any more. Get some articles written and send them out.
