subject: China's shoe trends: the most potential business [print this page] China's shoe trends: the most potential business
In the "Forbes" magazine, "2008 China potential business" competition, little-known trend of China tops the list. In the past 3 years, sales revenue and profit trends of China's weighted average growth rate of more than 300%, 3-year weighted average total assets, net return on assets and return on sales reached 26%, 84%, 25 %. In 2006, China Dongxiang Group from Italy, bought world famous BasicNet sportswear brand Kappa (BTB) in mainland China and Macau market ownership. In its hands, Kappa operation in the Chinese Nike Air Max 24-7 market is quite good, whether it is brand image, product design or marketing, Kappa have shown a charming Italian style, a sports apparel industry, fashion and personality publicity "alternative."
China's sportswear industry trend in which the competition is fierce, where both known for R & D and marketing, Nike, Adidas and other multinational companies, there are many low-cost manufacturing base in China's domestic manufacturing enterprises. In such a mature red sea, China Dongxiang Why come to the fore, a successful foreign brands in the Chinese survive? First of all, excellent brand management and market operation ability is the key success factors, trends in China choose to avoid the competitive aspects of the Red Sea industry - manufacturing, which focused on brand management and Nike Air Max 2010 brand value of Kappa extension of the basis for success. Through differentiated product positioning, global design and R & D system, seamless supply chain management system and upgrade the brand strategy of Subversive had an ongoing competition, value creation, and promote the company's development goals. On this basis, China under the effect of trends in brand achieved premium growth of premium; with premium growth of supply chain management, improve the industrial chain of control and company profitability, and ultimately the company's rapid growth.
Kappa's success opened the China trend the door leading to many brands, but still at an early stage whether the Chinese sporting goods market to accept this brand differentiation strategy successfully in a single agent have been inconclusive. In a growing number of global Wholesale Air Max 90 brands have entered the Chinese market to build their own networks and channels, the Chinese trend of how to deal with the increasingly fierce competition of a new puzzle.
