subject: The Home Textile Product Early Push New Exactly Why? [print this page] Two weeks ago, just the beginning of summer, many home textile brand has already begun to prepare the conferences and 2010 qiu dong new &equipment. Even France, Canada winter collections also just drop the curtain, it seems that is only conference this one, home textile industry has overtook international clothing industry steps. Home textile brand of chun xia conference from ever held annually in March, earlier from February, and now, if what brand in the first end also released no new product, no, in this industry held conference will be seen as a black sheep. So why year two season's launch would be more and more in advance?
Leading brand to do so
Now the new product launch home textile brands schedule is this: by 2010 chun xia new products, for example, by the end of 2009, hold conferences, &equipment 2010 February new comprehensive listing. Some businessmen to drive festival consumption, even before the Spring Festival forestalls to meet new listed batch replacement parts consumers in holiday household products demand.
Than ever before half a year in advance, requiring companies have released new rapid market ability to reflect and more forward-looking research and development ability. But, according to statistics, now domestic 90% of the textile company is all small company, how will they have such quality and ability? When the reporter interviews with this question, a small brand responsible replied: "industry of a brand such as luo lai, fu Anna etc is done. Although not getting a direct answer, but could see that they hope to emulate leading enterprise in the industry. Nowadays, luo lai, fu Anna such development period is longer, the larger companies become the industry vane, they move has significant influence to the industry. Therefore, when will it be released new product has not completely by brand own decision, but want to follow the industry's rhythm walk, in fact there is big enterprise's step walks.
Mercury will host 2010 home textile product launch, its channels qiu dong ShiWeiDong, deputy director, said: "the big brands brand positioning, clear and r &d technology mature stable, style, the follow-up of various channels have also molding, so early open conference and not so difficult."
Carry out the cost advantage
In addition to reveal DC Hats the brand new strength, released in advance what the actual significance? Early release means early listed. Beat listing is a marketing tool, can let customers earlier understanding brand new products, grab opportunities, this is the so-called "rob early". ShiWeiDong revealed a "rob early" deeper reasons: "brand early begin, is actually in the acquisition cost advantages, easing production pressure. Ever, brand absence in April or so released only summer products, everyone is concentrated in the beginning when purchasing fabric, due to competition is intense, increased purchasing difficulty, brand hard get preferential price of fabrics. And if can know ahead of the new season, determine the new product development direction of fabrics, design, such as size, can in off-season purchasing raw materials, and get preferential price. Home textile raw materials procurement mass that need the industry lean is the lower cost advantages, cost, profit test-drink. In addition, advance purchasing fabric, still can prolong production time and thus reduce the production pressure."
ShiWeiDong also noted, once inNFL Hats last fall, mercury launched a "39 yuan to buy quilt" sales promotion activity. The prices seem inconceivable, actually is the brand and the market dozen differred, in off-season purchasing fabric, the production of finished products, make the cost is minimized, can hit so low. That battle mercury played pretty, guarantees the brand of profit, and meets the consumer's needs, low noise. Reputation big moment mercury
Brand of textile products for the price is not possible because the price of raw materials change and suddenly high suddenly low. Last November, home textile raw material prices, Fox Hatsfrom December onwards, each home textile companies have begun to face the threat of rising costs, if want to keep good public praise, the price of the product cannot rise suddenly, And if it kept the original price, even still as usual promotion, profits, enterprise profits will shrink, And if at this time to stop purchasing, can cause goods-stopping, will give enterprise to bring more seriously affected. At this moment, raw materials to become the enterprise competitive basis points, if which enterprise purchase the lining, early can save a lot of cost.
