subject: Silk Spins Costly Behind The Silence - Luxury Textiles Big Heat With Local China Home Textile Brand [print this page] In this year's "will" on, silk needle textile change before low-key posture, with powerful momentum declared to trigger consumption frenzy. The mainstream media without exception, prediction: silk textile will not only in the Chinese tiger addition, more likely in the next few years China towards a global first luxury kingdom status. This estimate although some amazing but not unfounded. According to the world luxury association's official report, Chinese luxury consumption in the global textile total share of 27.5%, already boarded luxury home textile consumption runners-up throne.
Silk textile business frenzy
Investigation shows, now, Beijing, Shanghai, guangzhou, shenzhen and other eight first-tier cities of high-end female population scale reached 167 million, mostly in the emerging group, higher income for luxuries also shows unique inflexible. They are always on various popular fashion information, by his ability to purchase original product, its private cars BaoYouLv da 53.5%. In this new group, they more focus on lead future fashion trend, reveal its decorous temperament and grade. Besides, the woman inborn love bed is tasted, as fashionable woman, the most important equipment tyo beautiful and elegant decoration, and silk spins showily temperament, bright light is conforming to this kind of high-end women for home textile product requirements. With this kind of women for high-end home textile consumption demand swells, the world top luxury home textile brands, began to enter the Chinese market.
But if just simply silk spins as aluxury view, actually any Chinese silk textile enterprise has a production and sale of luxury ability. China's various silk textile manufacturing enterprises and retail brand manufacture and sales of the product, its costly degree than any other on silk spins international brand products.
However, when many international big in mainland China developed coastal cities to open small shop, preempted high-end consumers, we find China's silk textile brand still stays in the public service in most subordinate cities consumption group stage. For Chinese silk textile brand in high-end market why absent, luxury analysts said: "China has real sense of luxury brands."
Chinese silk spinsMonster Energy hats the lack of luxury brand, mainly in China of silk textile enterprises lack operation luxury brands of consciousness, namely the ideas and thoughts. "Chinese businessmen tend to focus on short-term, lack of cultivating luxury brand culture self-restraint. They don't want to input to establish a brand with money, time and energy, their yearning for a quick return, and therefore their prospects in local, rather than the international." Cultural businessmen, senior economist QianJinBo once said a words, in view of the present Chinese enterprises is precisely and reach the designated position.
When people discover an entrepreneur if no strategic vision, and to the brand concept, the understanding of the essence also is very deficient, then its brand by the production of most expensive products to be reduced to a general product setoff. Can say, ideas and concepts decided the Chinese silk textile brand future road. Only by changing the thoughts and ideas, take a serious look at brand, the importance of Chinese silk textile brand can into luxury gate.
