subject: Is your website in sync with today's times? [print this page] Is your website in sync with today's times?
Is your website outdated and ineffective? If so, you could be losing patients and potential referrers, no matter how good a practitioner you are.
Even if you aim at a segment of the population that does not use websites for medical information (and those segments are few and far between these days), your target market is without doubt influenced by someone who does.
Imagine an older patient who does not use the web; however whose children do if they see your website looking outdated and clunky (or worse, non-existent), they may convince your patient to go to another practitioner.
Even if your website is scripted well and designed suitably, if no one can find you, all your efforts will go in vain.
As because the web has become such a vital peg of practice marketing, there are various healthcare agencies to bring you 21st century website marketing.
When you take the help of such an agency, you will get the following advantages:
Custom website design & development
Your website will be designed to reflect your specific brand to draw the type of patients and referrers you want not just traffic'.
Your new-patient volume with ongoing search engine optimization (SEO) and search engine marketing (SEM) services will increase.
Your website will also cover:
Domain name registration and renewals for life
Medical animations on offer for patient education
Patient education library on your website
Monthly traffic reports keep you updated
Full-service e-mail accounts (up to 25 per domain)
Added features to boost effectiveness
According to your budget, each of these enhancements can be had and integrated into your site, as per your budget:
Patient satisfaction surveys
Secure labs and referring physician reports
Shopping cart and online bill payment portal
Safe user registration and special access privileges
Blogs and links to Facebook, Twitter, LinkedIn and other social networking sites
Pay-per-click marketing options
And lots more
Visual, functional and findable
The most effective websites are visual, functional and more importantly findable. There are thousands of practitioners' who can help you design attractive websites. The real test is designing a visually effective, functional website that comes up high above in search engine rankings and draws in traffic.
