subject: Create a Balanced Content Strategy for Your Online Business Website [print this page] Create a Balanced Content Strategy for Your Online Business Website
Leveraging website content to gain maximum results for your legitimate online businesses can be done in a number of different ways. Content on the internet comes in a variety of formats that basically all contain the same information. By combining these multiple content forms or accenting your content with other media you will make the experience much more user friendly which will lead to better conversion rates.There are three basic types of content found online and they are text or written, video/audio and user generated content. By using and leveraging the combined methods of content you will find it much easier to get your message across to a variety of people. Some people are happy to read text while you will find that others prefer to either watch video or listen to something on audio. While it is impossible to make everyone happy all the time, by using diverse methods of content you are bound to satisfy most of your website visitors.From a legitimate online business standpoint written content has a number of advantages. It is a great way to make use of SEO and this will help to increase the amount of organic traffic to your website. Another point is that many people online may not have the capability to either listen or watch a video from their computer. For example if they are using a computer at work or somewhere that video is not appropriate they will in all likelihood be happier to read the text in order to get your message. A good way to make your text stand out though is to add some info-graphics as this can help to tell your story.Many legitimate online business owners today consider video or audio as "premium" content. As an example you will often find that an e-book of 100 pages may be worth less than a video series of say 5 hours. You can benefit from this perception by making use of it whenever possible or just use video or audio as an alternative to your normal text.There is a third type of website content that is worth adding to your website content strategy and that is user generated content. This is content that is not directly created by your online business it is generated through blog comments, forum threads, testimonials and product reviews.Although this type of user generated content generally is found on websites, there is now a new kid on the block that has become extremely popular and that is social network marketing. Making use of social tools such as Facebook and Twitter in conjunction with your other strategies will help you achieve a number of goals.To begin with it will add to your credibility in your particular niche area because here you will be interacting directly with real people who are interested in what you have to say. It also gives you the opportunity to add free unique content to your online business website that cannot be found anywhere else.Just remember that although all three types of content are valuable to your online content strategy, you will need to combine them if you want to get the maximum benefits while at the same time providing your website visitors with the best and most valuable experience.
