subject: 12 Methods Guaranteed to Get Your Marketing Message in Front of More Prospects [print this page] 12 Methods Guaranteed to Get Your Marketing Message in Front of More Prospects
Fed up with search engine optimization, list buying, networking, advertising and other traditional ways to get your marketing message in front of new prospects?
Here are 12 alternatives you can begin using today:
1. Send your content as an e-mail. Your lists of prospects and current customers are the most valuable component in any marketing campaign, so make sure these people are the first to get your new content. Also, encourage interaction by asking for comments and questions.
2. Post your content on your blog. The bad news is you're missing considerable traffic and lead-generation opportunities if you don't have a blog. The good news is Wordpress makes it easy to get your blog online today.
3. Distribute your content to article directories. When you distribute your content, be sure to include a resource box with a call to action that drives people to your website or blog.
4. Submit your content to bookmarking sites. OnlyWire allows you to syndicate your blog posts to 42 social networking sites, including Digg, Stumbleupon and Reddit, for free with a single click.
5. Post your content on your Facebook page. If your Facebook "friends" aren't prospects for your product or service, consider setting up a Facebook Fan Page.
6. Post your content on your Twitter feed. While you're on Twitter, get involved with conversations. You can also find prospects by searching terms related to problems within your industry using the search funtion in Twitter.
7. Post your content to LinkedIn Groups. Go to Groups Director in LinkedIn and search/register for groups that include your target prospects. Then join the conversations and post links to your content in the Discussions section.
8. Record your content as a video and distribute it. Use your content as a script for a video, then upload your file to YouTube or distribute it to several video sharing platforms at once using TubeMogul.
9. Add your content to an autoresponder. This step ensures any prospects who sign up for your lists after you distribute your content won't miss your newest tips. What's more, an autoresponder allows you maintain contact with subscribers and share your marketing message with minimal effort.
10. Promote your content by commenting on blogs in your industry. Use blog search function in Google to find industry-specific blogs and then share insight that encourages people to view additional information on your website and blog.
11. Post your content as a guest in blogs, newsletters and newspapers. Contact editors and let them know you have content available that can help their audiences (you may want to write a press release). While you're at it, let them know you're available as a source for future articles.
12. Encourage others to share your content. Your readers will pass along your content to others all you have to do is remind them.
