subject: Proven Affiliate Marketing Tips for Long-Term Success [print this page] Proven Affiliate Marketing Tips for Long-Term Success
The barrier to entry to online business and marketing with affiliate marketing is known to be much lower than other avenues such as product creation, etc. Everything else, more or less, is already done for you, and all you need to do is put traffic in front of your affiliate offers. A well-prepared product owner will do all he can to provide his affiliates with everything they need to be successful. All you need to do is get targeted visitors and convert them to sales. The balance of this article deals with several suggestions for affiliate marketing that we feel can help you get to your goals a little faster.
If there's any one secret to leverage and profits, it has to be the autoresponder and email marketing. They help you grab even those sales that could have been lost. Well, ok... maybe you're wondering - How do I do that with email marketing and autoresponders? It simply depends on how you use them. In theory, you will follow up with your subscribers, to your list, and then hopefully all of them will buy from you, even though that is usually not the case. Imagine two different marketers, the first one just has a simple review site and does "not" collect any email leads, or subscribers. Ok, and in the second consideration there is the exact same review website, but this time it's setup to gather email addresses from any site visitors. Now if the prospect does not make any purchase in the first scenario, you lose the sale forever. It's easy to see that with a lead capture in place, such as with the second scenario, then you'll be in a position to continue to promote and market to them. When you market to your list, you'll often be able to get a sale after roughly 7 times of exposing them to your overall message. Remember - seven exposures of your marketing message to your prospects can often lead them to make a positive buying decision. There's really no doubt by any sane marketer that you can sell more by marketing to your list. That's the proven path to more success in affiliate marketing. The content on your website does make a difference. A lot depends on the type of site you have, but generally speaking the content should be along the lines of the products, or services, you're promoting. There's no question that high quality content will perform the best for you. It's best that your website/blog does not look cluttered or confusing. You don't want to have excessive numbers of graphics, images, banners, etc. You don't want to distract from your content or annoy your readers with clutter. Those are what are called response decreasing errors, and it happens much more than you think.
Ok... you may want to consider promoting your products with a blog. You'll find blogs to be much friendlier with content managing, and they are much easier to optimize for search engine ranking, etc. A lot of people just use blogger.com because it's free, but there are drawbacks and it's really a better idea to get a domain name and use the Wordpress blogging platform. With Wordpress, you have much more control and many more options than with blogger blogs.
In summary, promoting an affiliate product is all about targeting the right market. Your results will always be much more impressive when you narrow your market as much as possible.
