subject: Keywords must fit into content context [print this page] Keywords must fit into content context Keywords must fit into content context
Keywords often seem like separate entities from regular text. SEO experts spend an awful lot of time researching them, analysing them, shaking them down, sorting them out, and stopping just short of battering and deep frying them. A lot of activity centres on keywords, so much so that it's easy to forget that they're just words, just like any others.
Context is one of the most common problems to do with search engine optimisation. You see evidence of it everywhere. Site owners forget that keywords are words. They place them within text like ornaments on mantel pieces, setting them slightly apart from their context so that people can admire them. The trouble is, keywords should fit in, not stand out. Setting them apart won't make the search engines admire them any more than if they are smoothed into text seamlessly.
The SEO community rarely talks about it, but context is just as important for keywords as any other factor. Keywords come from ordinary text. The search engines chose them because they were the central words for certain types of content. If you take them out of their context and try to squeeze them into another context, things start to look wrong.
This is why content needs to be written with keywords in mind, and you can discuss this with us at SEO Consult Australia. It can be difficult to get hold of decent, keyword-rich content for your search engine optimization plan unless you consult a writer who is experienced in SEO.
The relationship of the body of your text to your keywords will be analysed by the search engines. This kind of topic analysis will reveal when your words don't all add up. In the end, it's far better to invest the little bit of extra time and effort in embedding your keywords in relevant text.
