subject: Birth Of New National Standard Water Heater Industry Giant Union - Water Heaters, Siemens, Ariston - [print this page] July 1, the electric water heater will be formally implemented the new national standard, will not meet the requirements of the standard water heater products will gradually withdraw from the market, in the face almost white-hot competition, the standard water heater industry, the two will lead to the "earthquake." The industry has set an example of Suning as early response to the call in the "mid-year gains across the board, everything benefits sell" the occasion of the opening of the joint A.0. Smith, Siemens, Ariston three advantages joint venture brands, concentrated firepower to break out of prepared 1 million units to meet the new "national standard", new water heater and the high cost 20 million yuan sales resources to market this weekend, early season water heater blew the market this summer.
"Wind" unknown market waiting to see the implementation of new standards, "long way to go"
The past two years, the market share of the rapidly rising water heater, standard specifications or will the entire industry, "wind" effect is not small. Experts pointed out that the new "national standard" is undoubtedly the introduction of industry standards in China reshuffle the existing water heater. There are too many before the water heater industry standard, but has lagged behind the development of the industry status quo, a lot of content imperfect. Therefore, based on the current state of consumption, electricity environment, product standards with new rules, can be described as a matter of course.
New national standards promulgated by the electric water heater electric water heater the first time the safety standards, performance standards and installation standards of the three made the new requirements. Through the relevant departments of more than 20 cities in the survey of nearly 3,000 households showed that 75.9% of household electricity environment, varying degrees of risks. The new national standard electric water heater with particular emphasis on the electric water heater to ensure water is not charged, if the water heater manufacturers do not have this feature, you should sell when the user statement. To some extent, the introduction of the new standard to accelerate an industry reshuffle.
For consumers, the implementation of new national standard electric water heater will raise the industry threshold, reflects the water heater industry, environmental protection, safety, energy trends, consumer demand for more consumers. But usually the consumer believes that "as long as the water heater does not leak on the line." It appears that the implementation of the standard water heater also "long way to go."
The same time, the implementation of new standards will increase the industry reshuffle, will be 30% to 40% of the high-energy, low-quality products be phased out, a considerable number of enterprises in the new national standard on the sidelines, the market share further to dominant brands. As an industry leader, Suning, will no doubt choose the vendors with more advantages, speed up lead the industry benchmark.
"Big Three" rapid action make lifting the "national standard" upgrade storm
The face of the market, "faults", AO Smith, Siemens, Ariston and some other leading technology brands in this joint venture majority "Onlookers" still in wait and see when, by virtue of their strength, that is, and Suning together quickly to attack, the "Big Three" insisted, because of the foresight, security, promotion of energy-saving technology are all very well, so they go in the "standard" in front, will have a new industry standard and leading role.
Battle household appliances, security, energy crisis is unprecedented momentum of rise across the country and to continue to extend the kitchen and bath industry, gas, electric water heater industry in this trend, driven by a "national standard "implementation of the vanguard. Several major brands to promote energy-saving technology are all very well, not only for traditional products has given new value, but also for products brought more obvious energy saving effect. 3 months ago, A.0. Smith, national director of marketing specifically to Su Ning Yao strong on setting new national standards based contact after the implementation of the first large order, and put into 8 million yuan for the new technology; Ariston Sheng, director of the National Marketing Suning several times to negotiate strongly for the "times of constant" new security technology model orders; Siemens Liang, general manager of national marketing ahead of France and Germany also signed Suning 3 months and 40 million new water heater big single, powerful strategic alliances work share a common occupation.
Advance the arrival of summer this year, pulling the Suning air conditioning, water heaters and a significant increase in sales of home appliances, the overall annual market volume consumer electronics market capacity will account for almost 1 / 3. Feedback from Suning stores nationwide sales data view, AO Smith, Ariston, Siemens accounts for half of sales. The face of a huge water heater market space, Suning Electric general manager of life built double that of summer: every summer is the peak water heater replacement, according to the traditional peak season prices will appear before the products are generally the phenomenon of water heaters prices also rose this year. In this regard, Suning already made in advance, with the strong financial strength and strong advantages of joint procurement of manufacturers launched the "national standard" new products and lower prices.
