subject: Lifted Research Group - Pvc Butterfly Valve - Pneumatic Butterfly Valve Manufacturer [print this page] Overview Overview
LRG focuses primarily on the design, production, and marketing of streetwear clothing and accessories.
The independent clothing company has branded the underground hip-hop generation, being worn by hip-hop celebrities Kanye West and Lupe Fiasco. The LRG brand has consistently reinvented itself and influenced the direction of the Hip Hop clothing world. The company also supports independent, underground, and lesser-known recording artists in the skateboarding and hip-hop cultures through the release of compilation CDs. Artists featured include Sound Tribe Sector 9, Grouch, Living Legends, Bun B, T.I., Kanye West, Raekwon, Pete Rock, Planet Asia, Strong Arm Steady, Wale, DL Incognito, Petey Puff, Gucci Mane, B.o.B., Outasight, Kidz in the Hall, and Blu among others. It first began as a line for men, but now caters to women and also children.
History
Lifted Research Group was founded in 1999 by Jonas Bevacqua and Robert Wright. Wright brought extensive experience in the streetwear industry to L-R-G, having worked with such companies as Quiksilver, O'Neill, and Katin during an eight-year span. He also contributed the resources to create the company's initial samples and patterns. Bevacqua also raised the initial startup capital from friends of his adopted father who worked in the fashion industry. This capital was used to finance an initial product run that sold out during their first day at the Action Sports Retailer Expo in San Diego, California... The company became profitable by 2002, and made its first $1 million in 2000.
In late 2005, L-R-G announced their new women's clothing line, called Luxirie. Luxirie which targets the 18- to 30-year-old women's group. Designs from the label cover six themes, ranging from Western to military, and include such signature items as a pair of crystal-covered jeans. The label launched in the United States and Canada in fall 2006.
Also in fall 2006, wireless provider T-Mobile launched a limited edition Sidekick III designed by L-R-G. It was equipped with the same technical features as the Sidekick III and sported a green-on-green theme that made liberal use of L-R-G's logo. After a production run of 10,000 units, T-Mobile's website reports that it is sold out.
References
^ "Hot 500 Company Listing". Entrepreneur Magazine. http://www.entrepreneur.com/hot500/results/Sales2006Num/0.html. Retrieved 2008-08-12.
^ Erwin, Joey. "No Room for Lethargy at LRG; Lifted Research Group Passionately Promotes the Underground Skate Culture". Daily News Record. http://www.highbeam.com/doc/1G1-66382788.html. Retrieved 2008-08-12.
^ "Lifted Research Group Company Information". Entrepreneur Magazine. http://www.entrepreneur.com/Hot500/Details/5.html. Retrieved 2007-08-12.
^ "L-R-G to Enter Women's Urban Market with Luxirie". Women's Wear Daily. http://www.accessmylibrary.com/coms2/summary_0286-11585464_ITM. Retrieved 2007-08-12.
