subject: Take Your Viral Marketing Campaign Mobile [print this page] Take Your Viral Marketing Campaign Mobile
All over the world mobile devices such as cellular phones and PDAs have become part of an individuals existence. However, this types of communication devices have also become the greatest form of viral advertisement opportunity for any viral marketing campaign. At the same time, individuals have also become quite advanced in their attempts at filtering their e-mail, pop-ups, and even their mobile devices.
Receiving unwanted advertisements through your Blackberry is not something your customers or potential clients will appreciate. However, it does not change the fact that the optimum medium is still these mobile devices, which make them an excellent way to connect with possible customers for marketing purposes if done properly and if the users of these devices want that type of messages being sent to them.
There are a couple of ways in which a market can approach users of these mobile devices with this subject in order to achieve their goal of a successful viral marketing campaign. One is to offer user an exclusive offer or unique content such as special ring tones or images. This will drive the interest of your message so that your wireless campaign will be successful. Soon your message will be sent to many of their friends and family within their contact list, without you having to do a thing.
Be sure that your wireless message is useful to the user. Make the content of your message something that the user can use during the time it is sent such as special calendar for the remainder of December or a shopping list for a holiday dinner. This too will be useful information to many users. There are even free apps available that you can use within your message that users may find useful.
Let users know the objective of your wireless message such as increase the revenue over brand intimacy, which will keep your message from being marked as being spam. The mobile device will prioritize the message over a voice message as that is what it is programmed to do.
Wireless messaging is a brand new territory for viral marketing, but there are many opportunities within this market for videos, images, ring tones, and various apps, but you have to use them to your benefit in order to be successful.
