subject: 4000 Suning Shop? Zhang Jindong: Not Impossible - Suning Appliance, Zhang Jindong - Hc Network [print this page] Last year, the company in recent years Last year, the company in recent years
although the slowest performance of the year, but
Suning
Electrical head of the company remains Zhang Jindong, chairman of continuing expansion ambitions. Yesterday he said in a media interview last year, is still in dire straits Suning achieved 20% performance increase, and the newly opened 200 new stores. Suning's stores this year, the rate of expansion will slow down, and then open 200 new stores is not a problem. Zhang Jindong, even said that Suning final out in the country three or four thousand store is not impossible. He then explained that although the number of Suning will not blindly in pursuit of shop, but as such a huge market in China, only put thousands of
Home Appliances
Chain must not be over, but the key is how the forms home appliance chain segments to meet different levels of consumer demand.
Said Zhang Jindong, Suning has spent the network expansion of the outbreak of the future will enter a uniform period of development, and how to achieve consumer demand, store format has diverse and rich stores of Suning business category is currently focused on consideration. He told reporters, Suning now is trying to white-collar population-specific boutique strategy and enable a new sub-brand SUNINGEL
IT
E.
Suning boutiques have opened up its first store in Shenzhen, this weekend will open a second store in Beijing. According to Su Ning's plans, in Beijing, Shanghai, Guangzhou and Shenzhen opened boutiques in four cities will be less than 30. White-collar workers in the pursuit of high-end market, developing the rural market town stores also will attempt this year, Suning's new . These will mainly be located in 34 markets in the towns shop plans early in the Jiangsu and Zhejiang,
Guangdong
Regional pilot projects, expected to shop total will reach 300. First time last year through the acquisition of in-depth market after Japan and Hong Kong, Suning's expansion plans this year, naturally added, "the overseas market," one. Zhang Jindong, said in Hong Kong to open 30 new stores, creating 50 the size of the store, trying to account for 25% of the local home appliance market share.
Network expansion in talking about the same time, Zhang Jindong not avoid last year's big rise of the Internet appliance
Sell
Chain of traditional home appliances. But his conclusion is, home network share the short term will not have too much threat to the traditional home appliance chain. He explained that due to the same need to purchase home appliances online sales, distribution, sale
Service
And other sectors, thus reducing the cost of online marketing platform is built with the physical difference between the rental store, but the traditional home appliance chain through the sale of the cumulative scale, has made the cost differential between the control within two percentage points, which means sales of home appliance chain only higher than the retail cost of about 2% of the network.
"But the traditional convenience store shopping, shows and other advantages of a real machine samples makes the price difference between these two points will not change too much mainstream shopping habits of consumers." Zhang Jindong also said to further reduce the cost of certain traditional home appliances chain trend is to expand the variety store business operating costs Suning diluted to a measure.
It is understood that Suning There are many stores have begun selling decorative building materials, kitchen ware and other non-household electrical appliances. Zhang Jindong, even the release of suspense, "Su Ning buy future
Clothing
Food is also possible. "He used a vivid metaphor," Su Ning do Wal-Mart, do not do
Best Buy
", Implying that the future development goals Suning stores is more comprehensive category management, not just a home appliance shops.
