subject: Viral Marketing Campaigns for B2B Providers [print this page] Viral Marketing Campaigns for B2B Providers
For B2B providers viral marketing is a great tool. However, not only for the sender, but also for the receiver, the product or service needs to add some type of value in order for the offer to be considered a successful marketing tool.
You want to offer a product that can be deliverable as well. Never offer a product that when the popularity of the product begins increase you are going to be unable to meet the demands. You have to be able to deliver the product when it is ordered. It also needs to be a product that can be easily transferred to others.
The best way medium to use in doing this is with the use of emails and web pages. By using existing networks viral marketing campaigns are able to move messages from one to another. Viral marketing has been around for quite some time, but the basis is to get customers to refer your products to others within their network of friends and family. However, the great thing with viral marketing is that when someone passes your information on to someone else, then they get something in turn, which is normal something related to your business such as a free gift.
Through the use of email this process of passing on information is an incredibly easy process. When you consider that millions are using the internet each day worldwide, then your potential for growth is extraordinary. One of the best thing about a viral marketing campaign is that it virtually runs itself and it is completely free.
Simply make an offer and provide a medium with referrals, which will spread like a wildfire. For your own personal business, simply begin with a customer base by using your existing customers to aid you in referring new potential customers. You might also want to use various referral sources that are available on the internet such as services providers outside of your network, which could lead to potential business.
