subject: Canton Devco: Between Adhering To And Searching - Canton Devco, Video, Pinnacle - Hc Network [print this page] ?? Visit to Beijing Canton Devco Development Co., Ltd. General Manager of Video Technology Innovation Xiao-Lei
March 2005, broadcasting the video industry out of an incident of concern to many companies: the world's leading video companies AVID fully acquired with another outstanding performance in the video industry, the company?? Pinnacle (Pinnacle). It seems the crowd, it was a decision from the market development activities of enterprises, but as Beijing Canton Devco innovative video technology Co., Ltd. is established in 1998 after the cooperation has been and Pinnacle, and the National Gold Video Products distributor, then this merger is affecting them? Companies in this nearly 10 years of development, is how to play the "agent" role?
Beijing Canton Devco Development Co., Ltd. General Manager of Video Technology Innovation Xiao-Lei
Position to seize the opportunity to establish industry
1998, Beijing Canton Devco Development Co., Ltd. was established innovative video technology, has been in broadcasting video product development and sales. In the highly competitive video industry, has been calm and practical operation. But the opportunity is always reserved for those who are prepared. Meanwhile, Pinnacle has just entered the domestic market, ready to set up representative offices in Beijing and bring a cost performance is outstanding at the time the professional video editing products RealTime, hoping to find a domestic agent, widely Devco see on this product and try to seize the opportunity and positive contact with Pinnacle, hoping to further cooperation. But the market is extremely competitive, many businesses want to be the agent of this product.
After repeated visits and communication, and ultimately, wide Devco had the last laugh, with their unpretentious attitude, patience practical work hard to win the trust of the Pinnacle, has been the national distributor of this product right. This partnership is only a start, wide Devco With this product, set it in the broadcast video industry, the direction and position, "Pinnacle" to become its flagship product. In the ensuing eight years, Pinnacle's agent several times alternately, by extension Devco has been a national distributor Pinnacle video products, loyalty and firm doing the brand's national sales, and Pinnacle Video in China in the field of growth, mature.
Gold Service to build a business
Story of this national distributor of the day, the general manager Zhou Xiao Guang Devco mine looked very calm, he believes that agent's job is connecting link, build a bridge. Simply the role of logistics, but the technology sales and training seminars nationwide tour and should work closely with manufacturers to develop, and from time to time to communicate information to both sides of the mediation. Although the work may not be spectacular, but they know very wide application of digital video, industry user markets are incalculable. Canton Devco want the lowest price with the best products for China and global video industry can develop simultaneously.
As the agency to be very understanding of the brand's characteristics and market characteristics, how to get agents to show their talents in the market of products are widely Devco's duty, and their advantage lies in channel sales. After years of efforts, Pinnacle up to hundreds of agents nationwide, by extension Devco also successfully play the agent's responsibility to establish a complete and careful distribution channels and networks, the annual completion of outstanding the task and won the trust of Pinnacle, and their agents have access to the Pinnacle product's total global sales of the top three.
M & A storm accelerated the pace of development
2005 3 , AVID Technology Co., Ltd. fully acquired Pinnacle Systems, Canton Devco's operations has not been any impact, on the contrary, due to strategic cooperation, Pinnacle's consumer products Some defects are Avid and timely repair, a more comprehensive software. The AVID's also with the acquisition of Pinnacle and won more domestic market, this double-win situation both for the general agent in China, the former Pinnacle Canton Devco benefit.
Two companies once the merger is complementary products and markets has never been a video sector companies have such a long line, and such a wide area of business. Role Devco wide bridge is particularly important, they continued a consistent sound, pragmatic agent style, and gradually help the new round of AVID company promotional activities, although the integration of two large companies, but the product, technically there is no conflict, the total agency or in accordance with the original sales network channel development, and new business development has been incoming. 2006 performance of view alone, Beijing Normal University campus classroom building and multi-media information transmission network CCTV remote Devco through extensive efforts to use the AVID's Pinnacle series of products. From this "M" storm and did not spread to the survival and development of widely Devco, but for them the unexpected effect, as the business opened a new chapter.
Looking to the future to improve the quality of business
Usually a background of business development with decision-makers have a close relationship, sales started to Zhou Xiao Lei hopes to make a professional product distribution on these results, although compared to those of pure technology-based companies seem simple, but he that this is a link on the chain, since the market needs it, it must do its own thing to do. So he had founded together for wide Devco very proud, because every point of this enterprise growth and team efforts are inseparable. Enterprises in Zhongguancun, personnel changes, such as a revolving door business as numerous, but widely Devco current sales director, technicians and other nuclei are starting from scratch with him a "comrade", for their dedication to grow wide Devco the youth and passion.
In the future more and more fierce market competition, broad Devco the agent's identity to a more perfect embodiment of the Zhou Xiao Lei has been thought that the problem, "we will not go to agents other brands of video products, because the circle It's that big, do not want to be distracted, do not want to Fengeng should be in-depth development and capabilities, and we only need to do our due diligence of the existing work is enough. "This is a general agent's loyalty character Why is it the best interpretation of what it is today.
When the end of an interview, Zhou Xiao Lei for the future of the company also has its own plan, he said, made a general agent for so many years, enterprises should be under development or
