subject: The Benefits Of Using An E-book To Enhance Your Business [print this page] The Benefits Of Using An E-book To Enhance Your Business
A proven technique in the viral marketing world is a free E-book where your marketing message is delicately included along with a link to your website. This simple method can multiply the distribution of your message by recipients who are willing to pass along an E-book they see as being useful to their friends and family.
This same principle was used by the two founders of the popular Hotmail in order to set up their free email system and get it established. Each message that was sent out by subscribers had a text message located at the bottom of the original message identifying Hotmail as it origin. As a result, when individuals were sending emails to their friends they were in turn advertising for Hotmail, the free email site.
E-books is a really cheap method to market, which does not take too long to set up. If a rebrandable E-book is used that has been written by others, then the process is much quicker. Rebrandable E-books can be located on a wide variety of subjects by doing a standardize search on the internet. E-books can be offer to visitors of your website as a gift for subscribing to your newsletter, then if they pass the E-book on to others they will be promoting your business.
E-books can give you the ability to reach a large audience, but they are only limited by the enthusiasm of the recipients. There are many advantages of using E-books as a viral marketing tool in your viral marketing arsenal. The biggest advantage of using E-books is that they are extremely easy to create.
It is possible for you to produce an E-book of your own by combining a number of articles in which you have written yourself or that you have gathered from public directories. One of the most common approaches to using material is through private label rights in which you have purchased the rights to use.
Of course, there are always individuals constantly selling various E-books in which they have created that you can purchase for your own as well. On the other hand, you can also hire someone to write your E-book for you if you do not have the writing skills to write an E-book yourself.
