subject: Collecting E-Mail Addresses For Viral Marketing Campaign [print this page] Collecting E-Mail Addresses For Viral Marketing Campaign
Regardless of the type of business you have, your main objective is to become successful, which is why you are constantly thinking of new marketing ideas to help give your business that added edge. One type marketing campaign that has a large variety of possibilities is known as viral marketing. With viral marketing any business will be able to reach their overall goals and find success in no time, but it does take some planning in order to accomplish this success.
In order to make viral marketing successful for you, then you need to have the right setup to ensure that things work for your business. However, it is important that you to do not go over board with your viral marketing campaign, because so many businesses do this and find failure by doing so. When a business is over zealous with viral marketing, then they soon discover that recipients have treated their e-mails like spam.
The one thing you do not want to happen is that your business develop an image as being a spammer. Governments all over the world are cracking down on the laws and regulations against spamming and the last thing your business needs is to have to pay fines due to spamming. With spamming a database of e-mail addresses is set up in order that one message can be sent with one click. However, this deters recipients to from being motivated to refer anyone to your site.
Your messages need to be more personal so they will have their own personal appeal, which will make your customers feel as if you care about them. An e-mail from your business is important and is the most affordable way to keep in touch with customers to tell them how you appreciate their business, inform them of sales, tell them happy birthday, and so much more.
To best way to get permission to send your customers e-mail is tell your customers up front that you do not give out their e-mail address to any type of third party company. Next, let them know the benefits of giving your business their e-mail address such as discounts, special sales announcements, or coupons available only to them.
