subject: The Advantages Of A Viral E-Mail Marketing Campaign [print this page] The Advantages Of A Viral E-Mail Marketing Campaign
A viral e-mail marketing campaign is the strategy used to encourage the recipients of your marketing message to pass it along to others in order to create growth for your message through exposure. This type of marketing strategy takes compete advantage of the multiple exposure in which the message receives by oftentimes hundreds even thousands.
Viral e-mail messages are similar to cold germs that are exposed to the air in which we breath during cold season when others cough. How many times have you heard your parents tell you not to touch something during cold season due to the fact that someone else who was sick may have touched it? Cold germs are that easy to transmit from one individual to another.
If your e-mail message is the proper information, then your viral e-mail marketing campaign will be a success since this is the same way the internet transmits from one individual to another. The most inexpensive way to advertise is through the use of digital format. The shorter and more precise your digital e-mail message is, then the better the receipts will respond to it. It is important to note that recipients do not care for complicated messages.
When creating your viral e-mail messages then use the most common form of motivators, which in turn will excite the recipients. Things such as free gifts or entries into a sweepstakes giving away cash prizes are always winners because it is human nature to love money. Cartoons and jokes are also extremely popular and will entertain recipients enough to make them want to forward your messages to others.
The majority of people today are social creatures, with the exception being the basement-dwellers. Most individuals have a network of at least twelve close friends, family, and associates in which they deal with on a daily basis. As a result, this network of friends will tend to collect e-mail addresses from one another to send various correspondence throughout the day to one another.
If you are able to create a viral e-mail message within an existing communications between one network group in which one person within that group finds entertaining, then you will soon see your message rapidly being distributed throughout their entire network of friends. As a result, you will have yourself a successful viral e-mail marketing strategy.
