subject: Internet Tv Worry About Foreign Brands Cold Regulatory Policy Uncertainty - Internet Tv, Samsung Tv [print this page] Since last year Since last year
Internet TV
Has been touted as being the new concept of television new ideas, in the home appliance stores gradually occupy within the mainstream. However, the present prosperity of this school made entirely by the
TV
Dished out alone. The industry believes that the reason the Internet TV was left out foreign brands, mainly in the regulatory policy of Internet television is still unclear, the risks still exist, while the content of genuine lack of resources.
A cold one hot
Present, almost all of the domestic color TV manufacturers have launched Internet TV, and
Changhong
And TCL had even said they did not produce the big screen of non-Internet TV, Internet TV, domestic manufacturers determination is evident. In the home appliance stores, the domestic color TV manufacturers are prominently play Internet TV
Advertisement
, Also as a salesman selling vigorously shouted.
Stark contrast, foreign brands in China's domestic market for color TV Internet TV is not much interested in peace movements.
Samsung
In April last year, has launched an Internet television product, and in the SARFT issued a notice Strict Management of Internet TV content, the Samsung is no longer deliberate propaganda of television Internet access. "In fact, some of Samsung
LED TV
Internet access in all, the TV screen as a monitor, can surf news, stock information, but this is not the focus of publicity, but rather to highlight its LED technology. "Samsung color TV business stakeholders told reporters. With Samsung, as in home appliance stores in
Sharp
, Sony, Philips, Panasonic color TV and other foreign brands have also maintained a low profile on the Internet, television, in fact, some products they can connect to the Internet.
Policy risks not retire
"Foreign brand in foreign markets several years ago began to push Internet TV, and some called wapTV, some called over-the-topTV." Philips TV sector has worked a senior analyst at In-stat Zhang Qiang, told reporters that the foreign brands produced in Europe and the United States for Japan and South Korea have been there to watch Internet TV, and sold quite well.
Appears in Zhang Qiang, causing foreign brands in China Internet TV the primary cause of the collective silence, is the current regulatory policy of Internet television is still unclear, "foreign companies to do such decisions are very cautious to avoid not compliance with the relevant policies are exposed, this a great influence on the brand value. "
China
Electronic
Video Industry Association, said white people, domestic enterprises are blitz Internet TV, because they focus more on the domestic market, consumption habits, product feature development is paying more attention. But policy risks exist for Internet TV, she did not deny, but "difficult to evaluate." Sources said that SARFT had the Internet deregulation, white people have no confirmation, but said, "Now a lot of things on the Internet is not straightened out, in 2010, how will the development of Internet TV is not good, said."
Last October, China Video Industry Association, the lead 9 began to develop the domestic color TV manufacturers in China Internet TV industry standards, for the standard time for the formal introduction of white people, there is no clear answer, "involves a matter too much. "
"Wait until Internet TV with a clear statement, Samsung will decide whether to vigorously promote Internet TV." Samsung TV official said. Analysts said that once the policy gate opened, foreign brands will certainly be room for a huge inroads into the Internet television market.
Lack of genuine content
"Foreign brand in the domestic market was reluctant to push Internet TV, there is one point because of lack of domestic legitimate video content, the content of cooperation in no small degree of difficulty." Qiang said in a foreign country, Hulu, Netflick these sites can provide a large number of legitimate video content, companies will not experience the content bottleneck.
Present, domestic brands Internet television video content from some of the major video sites or build their own platform.
