subject: 10 Ways to Find Customers For Your Bookkeeping Service [print this page] 10 Ways to Find Customers For Your Bookkeeping Service
Finding Clients
Finding bookkeeping clients can be difficult, but is perhaps the most important step, since of course, no business can thrive without a strong customer base. The following sources will be very helpful in establishing a solid group of clients:
1.Join a networking group. Business Networking International is a great resource for referral business.
2.Advertise on Craig's list, or Backpage.com. Both of these are free services and will help you get the word out.
3.Seek out referral business from your accountant, friends, and people you do business with.
4.Create a website. Keep in mind it may take some time to obtain leads this way, because new websites need time to gain higher rank in search engines.
5.Advertise in the local paper. It may be costly at first, but good leads are generated.
6.Get to know sales people in related fields such as payroll companies, banks, insurance agents, financial planners,real estate agents, and others. Meet them for lunch or coffee. This helps develop a rapport by which a mutual respect can be created. Once a mutual respect is formed, referrals can be created benefiting both parties.
7.Meet the neighboring business owners. Don't push your services on them, but if they need a good bookkeeper they know where to find you.
8. Place signs where allowed.
9.Become known in your community. Volunteer at local charitable foundations or even meet people while playing sports on community leagues. In the process of people getting to know you, they learn what your occupation is and this can be a great form of free advertisement.
10. Seek out a position on a financial committee for a non-profit organization. Business Volunteers Unlimited is an excellent organization which is adept at helping people find the right "fit" with a non-profit agency. In this way like minded professionals can meet, aid the non-profit association, and develop relationships benefiting all.
