subject: How To Pick The Right Images For Your Travel Brochure by:Colleen Davis [print this page] A travel brochure's pictures is its very lifeline. Almost everyone can make nice custom brochures with descriptions about their destination and its amenities, but it will not really be interesting unless people get to see those images. If those images are bad, you can be sure that they won't really be interested in that location. That is why in brochure printing for travel destinations, picking the right images on the travel brochure is important to its success. In this article we will share with you a few important tips on how to pick the right images for your custom brochures. First however, we have a few photo shoot reminders that you must remember.
Photo shoot reminders: get as many shots as you can
Before picking the right images for your brochures, make sure that you have all the images that you need. When the time comes to take a picture of your destination and services, always try to get as many shots as you can to widen your options. If you are hiring a photographer, make sure to tell him to get extra shots and angles to add to your material. This preparatory phase should really help you in picking the right images later at the design phase of your brochure.
Great! After taking as many shots as you possibly can for your custom brochures, it is time to pick the best ones for brochure printing. In this regard, we have four tips that can guide you with the choice.
Emphasize your greatest features: First, look for the pictures that display or emphasize your destination's greatest feature. If you have a great beach, a nice waterfall, a famous landmark or even just some quaint architecture in your area, always focus on images like that to put in your color brochure. Basically, anything that makes your destination distinctive and attractive should be put in your brochures. You don't need to include an image of every kind of amenity and feature that you can. Just focus on those great features and you should be okay.
Look for shots with an action or story: Also, besides the emphasis on your main features, do not forget to include shots with an action or story within your mix of images for the brochure. This basically refers to images where there are actual people enjoying the amenities and the location itself of your travel destination. These kinds of pictures enables people to imagine themselves in that situation which further increases effect of the travel brochure on your readers.
Sell a feeling or a lifestyle: Of course, while we are on the subject of action shots, these shots should also promote a feeling or a lifestyle as well. Most products these days sell a lifestyle and not just a product. Some people market the lifestyle of "coolness", popularity or even luxury. For travel destinations however the ecological and environment friendly themes of "back to nature" or "earthiness" are getting popular. These kinds of lifestyle themes are good at attracting people who want that certain kind of lifestyle. If you integrate this kind of concept in your travel brochure, you can be assured of getting a lot of people in your market that want to adopt that certain kind of lifestyle.
Include an artistic shot: Lastly, do not forget to look for any kind of artistic shot that just looks good. This is purely for aesthetic purposes which can make your brochure better looking. Sunset shots, framing shots, or extreme low or high angle shots are some of the nice artistic shots that you should aim for in a travel brochure. These can simply make people go wow, further enticing them to go to your destination.
Good. Hopefully this has helped a lot in teaching you a few tips about picking the right images for the brochure. The images are a crucial part of your travel brochure, so always take care and think carefully about your choice before sending them all up for brochure printing.
