subject: What Are Your Seo Packages Worth? [print this page] Many businesses find SEO Pricing to be a bit puzzling. Part of the problem is that there is no set way to figure it out. Comparing the different prices of various SEO packages and the different services involved can leave even the most savvy business owner scratching his or her head.
You really need to figure out how many hours are required to make your website successful. When an SEO company hands you a quote, it will usually be based on what services are part of the SEO packages provided and how many hours each of those services will take. As you can imagine, a successful website can be time-consuming, but how does one determine what is successful? Some say it is rankings, and others say profit; some say traffic, while some others say conversions.
When the average person is asked what they want to gain from SEO, they usually reply with something along the lines of the best search engine rankings. However, what they really mean is profit, and this can usually be gauged by their actions instead of their words.
A business owner can be making all of the profit in the world, have excellent rankings, huge traffic numbers, and tons of conversions, but they might look at one or two keywords and wonder why they are low. There are many reasons for this. The person might just have a certain affinity for that particular keyword, and in reality, its one that doesnt matter. Also, it could be a keyword that is ridiculously competitive. The reality of the situation is one keyword is nothing to worry about, especially when business is going so well. The point of the situation is everyone has different ideas about what success is.
When a business owner is comparing SEO providers and services, they are really comparing SEO pricing. But like with any business, you do, indeed, get exactly what you pay for. Lower SEO pricing may mean lower quality work, as well. The SEO providers who are achieving and maintaining top rankings are going to charge more money per hour. Its that simple.
You also need to keep in mind that SEO is an on-going process. You cant pay a person to do a one-time job that takes a few weeks, months, or even a couple of years. SEO is always changing and requires analysis. Problems arise constantly and if you dont know how to fix them, you need to have someone available who does.
The bottom line is do not let pricing be the only factor in choosing your provider. Low pricing does not always mean the best but neither does high pricing. Look into what services they offer and whether they understand that the long-term requirements necessary for the job.
