subject: Setting A Budget For Your Seo Packages [print this page] Search engine optimization or SEO is something you have probably heard a lot about lately. This form of marketing is relatively new and can be very erratic. It can be risky, and it can be lucrative. But if you have no idea what youre doing, navigating your way through SEO Pricing can make your head spin.
So, how do you establish the budget for what you want in your SEO packages? First, you must decide what your marketing goals are. You cant build a house without knowing what neighborhood you plan to build it in and what style of house you want to build. The same can be said for SEO. Otherwise, you will find yourself paying more than you want to and probably ending up with poor results.
Once you have set your goals, there are a few ways to pull the numbers together. You can look at other projects SEO pricing and compare them to yours. You can work backwards from your projected sales goal numbers. You can also work backwards from a certain part of your share of the SEO market.
Obviously, you should not put your entire advertising budget into a few SEO packages. You need to find a balance between SEO and traditional forms of advertising and marketing. But what percentage should you put into SEO? Right now, 6% is what many companies are choosing, but that number is growing as SEO becomes more mainstream. You also need to look at what products and services you are selling and how beneficial it would be based on that, as well as how much of an online audience your business really has or could have. For example, if you sell health and beauty products out of your home and ship all across the world, most people would find you through your website. However, if you operate a small used bookstore in a small town, website traffic might help your business but it is not entirely necessary, or at least not something you want to throw tons of money into.
There are a few more things you should know before you start looking at SEO pricing. The majority of website traffic that comes from search engines such as Google and Yahoo is from listings that are organic. In those search engines, the top three listings for a keyword search usually receive a little over 90% of all web traffic. Thats out of the almost 6 billion searches made by people on a monthly basis.
Remember, a lot of thought should go into deciding how to use SEO for your business. Making the right decisions can be extremely profitable, but it also requires a lot of research, risk-taking, hard work, and commons sense to make it pay off.
