subject: 3 Viral Marketing Tips that Work [print this page] 3 Viral Marketing Tips that Work 3 Viral Marketing Tips that Work
Using the Power of Viral Marketing to Build Your Site Traffic
Viral marketing has been used since almost the start of the Internet: remember when Hotmail got started? The real reason viral marketing helps you succeed is that it allows you to utilize peoples' emotions. In the world of offline business, this is called "word of mouth" marketing and it is perhaps the strongest form of promotion that you can use. The question is, however; will you be able to use it to your advantage? The short answer is: of course you can! The following are hints and tips that you can use to better ensure the success of your next viral marketing campaign.
One of the most important viral marketing tips that you need to remember is to have a blatant call to action. What do you want your readers to do? How do you want them to do this? In order to make your viral marketing campaign a grand success, it's necessary that you have a clear aim to start with. Know exactly what it is that you want your sales prospects to do and make sure to clearly communicate that action. Your viral campaign's goal needs to be to generate lots of revenue for your business so you need to be able to communicate clear messages to your target audience while you are running your campaign. For example, if you post a video on Youtube that you are aiming to get viral, then make sure you ask people to rate, comment and give their opinion. This helps to raise the viewership of the video because people who are willing to review the video are also usually willing to share it and that makes the viral process a lot easier. When you start doing viral marketing, your aim is to give away something that will get passed on to the others, who will help in doing the same process so that the virus spreads. Every viral marketing campaign needs something that will "wow" a targeted audience so that they will continue to show interest in whatever you are marketing. Do not put in a half hearted effort when you create your giveaway product just because you won't be charging for it; in the long run you will see better returns from the free item if it gets your full efforts.
Take steps to build buzz for your products and increase the visibility of your campaign. Once you are done planning your campaign, try to sustain it. The main idea is to get other people in your target market to talk about you and your products and services. Your objective is to find your way to the front of their minds and then stay there. To create viral buzz you need to be creative. People want to see something that is new, shocking or surprising. Write a controversial post about something in current events and then promote it throughout all of the social media sites. This is a great way to get someone's attention and start building your buzz. To conclude, viral marketing is often seen as one of the best ways to send targeted traffic to your website through a single effort. There are lots of products, services and companies that have gained a huge following because they knew how to use viral marketing to their advantage. With the right planning and understanding you will be able to get the same results. It is important to remember that most successful viral marketing campaigns are run with accuracy and precision so try to put these tips into practice with your next campaign.
