subject: Making Money Online-Discover Important Email Marketing Tips [print this page] Making Money Online-Discover Important Email Marketing Tips
People who sign up to receive your emails believe they will benefit in some way. Provide good value in quality information you provide them in the area of their interest or need, focusing on building a relationship through ongoing contact and updates.
Consistency develops the relationship and conditions them to pay attention to your broadcasts and to look out for them on a regular basis. This increases greatly the open-rates. The first email should go out automatically after subscriber confirmation of their request to be included on your list. This should be followed up with emails every 2-3 days to not allow your list to grow cold. The emails should have an appropriate mix of free material such as articles or reports balanced by a promotional offer related to the topic of interest. The free materials should be of value and to build trust and credibility with the subscriber who will then approach the promotional offers favorably.
When you outsource content to freelancers, remember to proof read the material and add in your style. It is important that subscribers become familiar with your style and brand. This may set you apart from competition but also help build credibility and trust in your relationship with your subscriber.
Split testing is a useful way to measure effectiveness of your email marketing system. Different aspects of your squeeze page can be changed to assess for improved response to offers. Comparative testing of alternative layouts should be done only a single element at a time. For example, you can make a change in the headline, or adjustment of opt-in box, or the color scheme.
Ensure enough time has been given to compare the change against the original. It may take some time to see changes in subscription rate before deciding to make a change permanent. An internet search would provide examples of testing alternatives. Google's website optimizer is one free example available for your use. After you sign up for an account, you will need to add some code to your squeeze page. This code is given to you by Google and when placed on your website, allows provision of analytic data for tracking visitors to your site.
Ongoing monitoring and analysis of your email marketing system will assist you in obtaining ongoing improvements for success in making money online.
