subject: Making Money Online-Important Elements of a Squeeze Page in Email Marketing [print this page] Making Money Online-Important Elements of a Squeeze Page in Email Marketing
Your squeeze page is the entry to your email marketing system. It is important that it be well constructed and highly targeted to convert visitors to subscribers to generate lead for your marketing campaign.
The squeeze page should be focused so that visitors to your website are focused on completion of your opt-in form. External links must be minimalized. Graphics should be limited to prevent distracting the visitor from your objective of getting them on your mailing list.
The incentive for subscribing to your list should be clear and the benefits for them should be understandable. Does this solve a problem, give advice or guidance, and address issues or concerns? The squeeze page should generate interest and have a strong call to action. High performance squeeze pages give impetus for the visitor to fill in the opt-in form to be placed on the list. They must be directed to enter their name and email address on the opt-in form. If a double opt-in is employed they must be instructed to confirm their request.
For the body of the text, you can help focus visitor attention by highlighting, underlining, bolding, or colorizing the areas of importance. Bullet points help to organize text content for clearer focus in more manageable pieces.
Research your market, including competing offers to identify the best offers that are great incentives for the visitors. Everyone is receptive to free offers including reports, eBooks, video tutorials, graphic packages, sample portions of the paid product. Ensure that the offered product holds value because it solves a problem, addresses concerns and issues, or perhaps highlights a dream wish.
Resources are available which may be helpful to those new to online marketing for this subject. Two sources for pre-designed squeeze pages include squeezepages.com and hotvideosqueezetemplates.com. Possible outsourcing of work from the freelance area includes guru.com, elance.com, scriptlance.com, and odesk.com. An internet search will provide an abundance of sources from which information and assistance is available.
Following programs which show step-by-step instruction for making money online are useful and valuable for those new to the internet marketing field.
